True or False
The name of a product is everything.
FALSE: The product has to be good as well.
A brand name has to be .............
(3 qualities)
Memorable, unique and easy to understand.
Why some people like to use foreign words?
Because they sound special or different.
You have to be very careful when choosing a name.
TRUE: Language can present a problem depending on the name.
................. consumers are perhaps more concerned about brand names and company logos than any other group.
Teenage
Think of an example of a brand made from a family name.
Ford.
Great advertisement is crucial to getting the attention of teenagers.
TRUE
It's important that the brand name makes an ...........
Impact
what's Pret A Manger?
A chain of sandwich shops.
After the name is picked, it's easy to change it.
FALSE
When choosing a brand name, you don't have to use a family name. You can use an ................. instead.
Image
What should the product create with the consumer?
A connection