Influencers in the Wild
Influencers collected this grocery item to stack and create towers and attempt to balance their way across.
Milk Crates, #CrateChallenge
When is Black History Month?
The month of February.
How often is the Buzz Sheet updated?
The beginning of each day.
This viral meme features the clenched fist of a popular 90's children's cartoon.
The Arthur clenched fist meme.
This global pandemic coined the term 'the new normal'
Covid-19
This popular Netflix series had not only influencers but people across the globe participating in a cookie carving content using only a pin.
Squid Game.
Name 2 of the top 3 holiday's that consumers spend most of their money on.
1. Christmas
2. Mother's Day / Father's Day
3. Valentine's Day
What client account at Sid Lee uses a Buzz Sheet?
Dos Equis
What presidential candidate got 'meme’d in his mitts'?
Bernie Sanders
Time Magazine's 2021 person of the year also passing Jeff Bezos as Forbes' richest person of 2021.
Elon Musk
This athlete had the most Instagram followers in 2021 (316M!)
Cristiano Ronaldo
When is the 21/22 Super Bowl?
Sunday, February 13, 2022.
What is Newsjacking?
The Marketing/PR practice of taking advantage of current events, trends or news stories in such a way as to promote or advertise your brand, product or messaging.
Rapper Drake released an album titled CLB where the cover art soon went viral and became a meme. What emoji is featured on the graphic?
🤰
This is the highest grossing movie of 2021 bringing in an impressive $703 M.
Spider-Man: No Way Home
What percent of influencers on TikTok are Gen Z?
A) 75%
B) 60%
C) 50%
D) 35%
B) 60%
The 2022 Winter Olympics will take place in February, in what city?
Beijing, China.
Is it better to focus on Proactive or Reactive PR Strategies?
Trick question! You need a balance of both!
This artist performed in last years Super Bowl, their performance captured a chaotic, blurry meme that soon went viral.
The Weeknd.
The top female or male artist with the highest music streams in 2021
Justin Bieber and Ariana Grande
Rapper Drake released a single titled 'In My Feelings', that snowballed into the controversial 'Kiki Challenge'. What is the Kiki Challenge and why is it frowned upon?
The challenge requires influencers to get out of their moving vehicle and follow the dance moves to "Kiki, do you love me?...". Influencers are definitely in the wild for this one, its illegal to have your vehicle driving blindly so you can record a dance challenge..
When is Sid Lee day?
November 18.
Name a client account you think could benefit from a Buzz Sheet and explain why.
All answers accepted 🙂
Identify a meme that is trending now and explain how it can be 'newsjacked' by one of your client accounts
Open ended 🙂
This was the top Google search of 2021 in America
NBA