💰 PAID UPFRONT
What is a lead source that disappears the moment you stop paying?
What is Google PPC, Facebook Ads, Zillow, Realtor.com?
What is a lead source where you don’t pay until you close?
What are Agent-to-agent referrals?
What’s a lead source that lives in your phone right now?
→ What is Sphere of influence
What’s a way someone can find you without you reaching out?
What is social media?
Who already talks to people about real estate daily?
What are mortgage lenders?
What’s something you can turn on and off like a faucet?
What are Online ads (Google, Meta)?
What’s a source that often comes with a referral fee?
What are relocation companies / referral platforms?
What’s something you can do today without spending a dollar?
What is calling past clients and/or follow - up?
What types of content can you post online that will make someone what to contact you first?
What is Value content?
(statistics, community expert, etc)
Who touchs buyers and sellers before you do?
What are builders, attorneys, and home service providers?
What is a lead source that costs money before you ever speak to someone?
What are Purchased internet leads, ISA services
What’s business that someone else finds — and hands to you?
What are Broker or team-generated leads?
What’s a method that costs courage?
What is cold calling and/or Door knocking?
What can you have a client do after closing that builds trust before you ever speak?
What are reviews?
What is consistent branding?
What relationship could send you business repeatedly?
What are strategic partners?
What’s a marketing method that requires budget but not courage?
What are Farming mailers / postcards?
What type of lead usually has a higher split attached?
What are Referral-based leads?
What kind of conversation do realtors avoid?
What is reconnecting? (someone you forgot to call back, or warm leads, or past client you haven't called in a while)
What continues working while you are sleeping?
What is SEO and Youtube content?
Who in your world could refer you if nurtured consistently?
What are past clients, friends and family?
What’s a way to generate business without picking up the phone?
What are Paid advertising campaigns
What’s a source that feels easier upfront but costs you later?
What are Pay-at-close referral programs?
What gets easier the more you do it?
What is prospecting conversations and /or lead generation?
What creates visiblity instead of outreach?
What is content marketing?
What connection are you not following up with regularly?
What are Networking contacts ?
BNI, Chamber, etc.