Economic Forces
Business Basics
Marketing
Magic
Strategic Thinking
Financial Literacy
100

What term describes the general increase in prices and decrease in the purchasing value of money?

What is inflation?

100

What is the point at which a business’s revenue equals its costs?

What is the break-even point?

100

What framework includes Product, Price, Place, and Promotion?

What are the 4Ps of marketing?

100

What planning tool identifies strengths, weaknesses, opportunities, and threats?

What is a SWOT analysis?

100

The total amount of money being transferred in and out of a business is known as what?

What is cash flow?

200

The relationship between the availability of a product and the desire for that product is known as what?

What is supply and demand?

200

The difference between a company’s revenue and its costs is known as what?

What is profit margin?

200

The value a brand adds to a product, allowing it to command a higher price, is called what?

What is brand equity?

200

A business strategy where a company develops unique products to stand out from competitors is called what?

What is differentiation strategy?

200

What term refers to assets that can quickly be converted into cash?

What is liquidity?

300

What do we call the cost of forgoing the next best alternative when making a decision?

What is opportunity cost?

300

What is the term for things a business owns like machinery and buildings that the company uses to generate revenue?

What are fixed assets?

300

A company’s decision to contract services to a third party is referred to as what?

What is outsourcing?

300

The concept of spreading investments across various assets to reduce risk is known as what?

What is investment diversification?

300

The process of raising small amounts of money from a large number of people, usually online, is called what?

What is crowdfunding?

400

This term refers to a situation where a single company dominates a market.

What is a monopoly?

400

This type of financing involves raising money by selling ownership stakes.

What is equity financing?

400

Using platforms like Instagram and Facebook to promote products is an example of what kind of marketing?

What is social media marketing?

400

The practice of reducing waste while maintaining productivity is a principle of what production method?

What is lean manufacturing?

400

The interest rate that the Federal Reserve changes to control inflation is part of what policy?

What is monetary policy?

500

What is the economic principle that describes the decreasing additional output when adding more resources to a production process?

What is the law of diminishing returns?

500

What is the formula used to calculate the profitability of an investment?

What is return on investment (ROI)?

500

What strategy involves charging a low initial price to attract customers before increasing it later?

What is penetration pricing?

500

This strategic tool illustrates a project’s schedule and progress over time.

What is a Gantt chart?

500

The rate at which a startup spends its cash reserves before generating positive cash flow is called what?

What is burn rate?

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