Our Favorite Bear
Messaging vs. Marketing
Who's Listening to Us?
Texas Fires
The Future is Upon Us!
100

This is Smokey Bear's birthday, also recognized as the launch of the Smokey Bear Fire Prevention Campaign. 

What is August 9, 1944?

100

This is probably the most well known and traditional method of fire prevention delivery in Texas.

What is trap lining?

100

This is the optimum age/grade level for delivering Smokey Bear programs.

What is Kindergarten through Third grade?

100

This is the traditional statistic for fire causes in Texas and Nationally.

What is 9 out 10 fires are human caused?

100

This prevention guidance document was developed and approved in 2020.

What is the Texas Wildfire Prevention Plan?

200

This is when and where was the real Smokey Bear cub found.

What is the Capitan Mountains of New Mexico in 1950?

200

This is the optimum number of times a person needs to experience a message before it will stay with them.

What is 3?

200

This audience loves using information to put guilt someone else.

Who are kids?

200

This TFS Branch has 61% of the fires burned in Texas.

What is the East Branch?

200

These three criteria are evaluated to determine messaging and priorities.

What are historical trends, current situation, predictive services?

300

This created confusion with the bear's real name.

What is The Smokey Bear song written in 1952 by Steve Nelson and Jack Rollins?

300

These three outreach methods have been statistically proven as the most effective in wildfire prevention.

What are media PSA's, presentations, and brochures?

300

This audience group will be most interested in learning what they can reasonably do.

Who are adults?

300

This fire cause burns the most acres in the Northwest and West Branches in December through April.

What is Powerlines?

300

This weather event is primarily expected February through April.

What is the Southern Plains Outbreak?

400

This Act of Congress was passed in the name of fire prevention.

What is the Smokey Bear Act of 1952?

400

This time frame has been statistically proven as the most effective when consistent messaging is used.

What is 1-6 months?

400

This describes your audiences and fluctuates/varies widely across the state.

What are demographics?

400

This is fire cause is listed in the top three causes for December through April in East Texas.

What is arson?

400

This is what you can do everyday to help us better plan and coordinate future prevention in Texas.

What is Survey 123 reporting?

500

This historical event spurred on the need for fire prevention in America.

What is the Japanese bombing on Pearl Harbor?

500

Targeted messages take into consideration these four elements.

What are audiences, timing, current situation, appropriate methods?
500

By 2025, these two named Generations will occupy the majority of the workforce.

What is Gen Z and the Millennials?

500

This has been reported as 1/4 of the fires in the North, Northwest, Panhandle, and South Branches.

What is unknown causes?

500

This concept needs to be implemented in all future prevention messaging.

What is a call to action and/or personal responsibility?

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