Definitions
What is Globalization?
The process where countries, economies, and cultures become more intertwined and dependent on one another
True or False: Terroir is solely affected by nature
False
What is the difference between red and white wine?
Red wine is fermented with the pomace whereas white wine is fermented without
Initially why did Andre Ruiz, the mayor of Anaine support the establishment of Mondavi winery in Anaine?
He believed that the Mondavi winery would positively contribute to the economic development of Anaine.
What is Vinification?
A technical term for turning grapes into wine
What is the difference between the American vs French definition of terroir?
French: terroir has many meanings -> shift from place to place, person to person and from situation to situation
American: terroir means soil
What is the purpose of fermentation in winemaking?
To convert sugar to ethyl alcohol using yeast
Where did Mondavi attempt to establish a vineyard?
Aniane, France
What is Viticulture
The science of cultivating grapes for winemaking
What is the "broader" definition of terroir?
Considers terroir in relation to the place, people and traditions
Not as quantifiable as the narrower definition
Why is terroir so prevalent in the wine industry compared to other food/drink products?
The taste of grapes/wine shifts more than other foods depending on the location.
What were some of the criticism towards the Association de Defense du Massif de l’Arboussas?
Some argued they were antiglobalization, ignored new economic realities, and sabotaged real opportunities for economic development
What is Oenology?
The study of the transformation of grapes into wine (winemaking)
What is the "narrower" definition of terrior?
The narrower definition understands terroir as a matter of science and looks at the precise characteristics of the natural environment in which grapes are grown
Assumes terroir is a quantifiable, concretely knowable phenomenon
What is one of the four categories wine is judged by in the AWS evaluation chart?
Appearance, Aroma and Bouquet, Taste and Texture, Aftertaste
What is the divide in ideals between the French and American in the approach to winemaking?
American companies treat wine as a product not a cultural expression (they focus more on the money)
French growers treat wine as an expression of land, culture, and regional identity
What is Pomace?
The solids left after grapes are pressed in the winemaking process
Alain Carbonneau believes the meaning of terroir exist on what four levels?
Cultural, scientific, viticulture and paysages (landscape)
What is the difference between vitis labrusca and vitis vinifera?
vitis labrusca = table/eating grapes and vitis vinifera = wine grapes
How did both Guibert and Mondavi interpret terroir as outsiders?
They both approach the terroir of Anaine through a scientific lens with focus on the topography and soil of the land rather than the traditions and local community.