Halloween General
Halloween Specific
Baking
Holiday
Snacking
100
What week did the last wave occur in?
Week 35
100
Stores with early execution/ on time mod set finish how many points higher than national sell through?
+7 points
100
What is the new baking chip flavor in Walmart?
Sea salt caramel
100
What are the top 2 brands for Holiday?
Kisses and Reese's
100
What is significant about the day cookie layer crunch launches?
It's national cookie day
200
Name one way to win mid season
Jumbo and snack size, ATG, grocery end caps, or mod compliance and new items
200
Stores with late execution finish how far behind national sell through?
-4 points
200
What % of consumers believe Hershey is relevant to baking?
57%
200
When do we set Holiday?
10/28 or immediately after Halloween
200
How many regular pack-types of Bark Thins are there?
7
300
Name one way to win late season
Big bags, full distribution, and aisle price point blocks
300
Weekend sales drive what percentage of total POS during the last three weeks?
54%
300
What is the on ad price for baking chips in Jewel?
2/$4 or buy 2 save $1
300
How many net new items are there?
14
300
Name the new Holiday flavors of Bark Thins.
chocolate peppermint, dark chocolate gingerbread
400
What does "All time greats" represent to us during the season?
#1 sku or $47.2 M
400
What percentage of large variety bag sales occur during the last two weeks?
75%
400
What % of CPC baking buying occurs in late Fall (Nov/Dec)?
51%
400
Name 2 of 4 top selling Holiday pack-types.
3.24 CPC, $2 canes, Gussets, $6.98 CPC
400
When will Bark Thins be integrated to Hershey?
Oct 26th
500
Which category leads all others during the Halloween season?
Candy (756 bps greater than next category- salty snacks)
500
Stores that execute the archway outpace national net ship sell through by how many points?
2.7 points
500
How do consumers decide on baking purchases (3)?
Form, flavor, & brand
500
What % represents the Holiday order increasing?
12.4%
500
When does cookie layer crunch launch in Meijer?
December 4th
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