Crisis Communication
In the event of inclement weather causing school delays or cancellations - who should receive this communication first?
Staff/Employees. Always let staff know first so they can be your voice to communicate.
___________ is the school district work done to garner goodwill in the community.
Community Relations
True or False: The proper spelling is "smore"
False S'more
The most preferred method of social media is this platform
One of the most common forms of social media used in schools to communicate easily and quickly with colleagues, administrators, parents, and students.
What is Email
This group of stakeholders should be informed when a crisis occurs
Board Members
A news story written about a company or organization, and distributed to the media.
News or Press Release
True or False: "Offseason" is the proper spelling
True
This platform could be used to connect with businesses and corporations
This platform can be sent out weekly, monthly, or quarterly containing essential updates within the school or district.
Newsletter
During a crisis - this person is the designated spokesperson
Superintendent (or in some cases, PR director)
An event organized by someone who has an announcement to make in which media are invited to.
Press Conference
True or False: Snuck is the preferred past tense of sneak
Sneaked
Remain silent and focus on your next positive move to control the message
Who is the missing stakeholder? Staff, Community, and Parents?
Students
No matter the Crisis (bc there will always be crises) it is always a best practice to keep these in your toolkit
Messaging Templates
A package a company or organization sends out; packages usually contain press releases. Other items can include product samples, background information, etc.
Media Kit
True or False: It is "Jamaica rum"
It is important to have these documents signed by the district staff every year
Social Media Policies
This is the #1 rule for communicating in a crisis
Communicate!
If there is a risk or loss of life or property, the tone of messaging should be this
Empathetic
A brief, written notice sent to media outlets containing hard, or breaking news about a company or organization including "who, what, when, where, and why".
Media Alert
You should do this to numbers 1-9 when it comes to AP Style
Spell out one through nine and numbers over 10 can be numerical.
This type of tool can visually help exaggerate the feeling or emotion within the social media messaging
Emojis
This type of kit is recommended to keep school district staff always "on brand"
Branding Kit