Email
What is the name of the WM B2C platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship?
What is Salesforce Marketing Cloud?
AEM is the acronym for this tool's full name that we utilize to manage the content of our websites.
What is Adobe Experience Manager?
Joining the FA Communications Operations Team in 2019, this social media superstar processed and built over 70% of the social media submissions in 2020
Who is Mark Lofton?
The website has a new look! In 2020, the team helped lead creative development of a redesigned WM homepage and goals page under the project known by this abbreviation.
What is R4?
What is 38 million?
What is the number of NBA emails sent in NBA in 2020?
22.4 million is volume of this important metric in 2020, often used to identify potential for leads or testing.
What is the number of visits to MS.com?
With around 2 million publishes in 2020, this social platform claims the title of largest social media channel for Morgan Stanley
What is Hearsay?
Launched earlier this year, this new brand's site is a content machine, on track to reach 100 pieces in less than a year.
What is the Morgan Stanley at Work website?
A self-directed brokerage account that gives you the flexibility to do more with your stock plan proceeds…with zero dollar commissions and online trades of stocks and ETFs.
What is MSAD?
Short for Graphics Interchange Format, this file type used for web and email is made up of a series of frames, producing a moving image.
What is a gif?
FA Social teamed up with this powerhouse channel to launch cross-promotional "thematic subscription" campaigns.
What is NBA?
Rolling out in Q1 2021, this social media resource was created based on learnings from stakeholder interviews, an internal audit, and a competitive analysis.
What is The Financial Advisor Social Strategy Playbook
WILDCARD
Add 400 points
180 is the volume of this marketing asset in 2020, targeted only to clients.
What is the number of MSO targeted messages?
Requiring this on a Hearsay post might decrease the total usage of that post, but provides a drastic increase in engagement.
What is a modification? Also acceptable "customization" or "personalization"
In 2020, the Content Team led development of this new tool to help FAs discuss everything from caregiver wellness, to end-of-life directives
What is Life Navigator?
A financial wellness benefit that positions employees on a path to paydown student loan debt
What is Gradifi?
Dotcom articles have driven 10,150 of this important metric in 2020.
What are FA searches? (FA Locator Box)
WILDCARD
Add 500 points
In 2020, this webpage from the Content Team continued its streak as the most-visited ms.com theme page on record, with ~130k unique visitors.
What is the Tax Center?