Interaction Studio
Who are we reaching out to?
MC AEs
What is the main objective of our Lightning Play?
To help customers with their transition to lightning
What is C360A?
Customer 360 Audiences is our CDP (Customer Data Platform) solution. It is an enterprise customer data platform that helps marketers unify their data to personalize every interaction.
What is Salesforce?
A cloud based customer relationship management software company
Who on our team has a twin?
Caroline
Do AEs get comped on selling IS offerings?
Yes!
Name a common objection as to why a customer has not gone to lightning?
1) don’t see the value in lightning, 2) lack resources or budget 3) have a mountain of tech debt 4) waiting for EOL announcement 4) Customization
What customer need does CDP address?
Disparate data sources that have grown unwieldy and are impacting the experience we are able to deliver to our customers/prospects.
Name 3 Salesforce clouds:
Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Manufacturing Cloud, Analytics Cloud, App Cloud, Vaccine Cloud, IoT and Work.com
What is Lexi’s dog’s name?
Riley
Name one Interaction Studio offerMVP Base Implementation or MVP+/Complex Implementation, or advisory
MVP Base Implementation or MVP+/Complex Implementation, or advisory
Name two of the 4 Lightning offerings
Implementation Architect, Design Architect or Organizing for Success, SOW Low Complexity, SOW High Complexity
What does it mean to Understand the data landscape including governance?
We help the client understand the governance and org change management processes that will need to accompany the mapping implementation in order to scale the solution. We provide an initial data mapping and implementation plan.
What are the core values of Salesforce?
Trust, Customer Success, Innovation, and Equality
What part of Soni’s house is everyone jealous of?
Her pool
What is the starting cost for IS implementation offerings (not just advisory)?
$157+k
What is the first step to transition to lightning?
Run Lighting Readiness Report
What does the offering “Sense Check Our Work” cover?
It is an Advisory Service where the customer is self implementing, or using SI, but still needs help.
What is Salesforce stock value averaging as of now?
$270
How many kids does Caitlin have and what are their names?
Three boys; Ace, Leo and Jett
Which customer need does Interaction Studio address?
It provides a highly personalized customer experiences driving KPIs—from sales to renewals
What is technical debt?
Technical debt is a concept in software development that reflects the implied cost of additional rework caused by choosing an easy solution now instead of using a better approach that would take longer.
We are targeting customers with an AOV band of...
$600+k
What month and year was Salesforce founded?
February 1999
What month and year was the CSG BDR team established?
July 2019