Review
How many P's are there?
4
Define UI
User interface and it is the visual appearance and interactive elements of a website
Define WordPress
A site that allows you to create and customize your own website
Define Marketing
Marketing is the process of developing,
promoting, pricing, selling, and distributing
products to satisfy customer’s wants and
needs.
Who created the hierarchy of needs?
Abraham Harold Maslow in 1943
What are the 4 P's?
Product, Price, Promotion, and Place
Define UX
User Experience and it is the overall user journey and how well the site meets their needs
What is a plugin?
A WordPress plugin is a software component designed to integrate with a WordPress website, extending its core functionality or adding new features without requiring direct modification of the WordPress core files.
What is target market?
The group of consumers a business desires to have as customers. This is the specifics within the market.
What is Ms. A's biggest rule in class?
Respect
What is a good and service?
A good is a tangible product bought or sold while Service is the performance of an act for money, the intangible experience.
If your UI and UX are working together properly, you should have them interconnected meaning____
That with a good UI design, it should enhance and support the UX.
What is open-source software?
Software where the source code is publicly accessible and can be freely used, modified, and distributed by anyone.
Wants Vs Needs
Wants is something you desire, and needs is a necessity for living
What certification can you attempt to get for being in this class?
WordPress
What is empathetic and creative response?
An empathetic response is when a person empathizes with, or feels close to, a brand after seeing an advertisement.
A creative response happens when an ad makes a person feel that the brand is ahead of the game or imaginative
Why are UX and UI important in WordPress?
User Engagement, Conversion Rates, and Brand Image
What percentage of websites use WordPress?
43% (over 565 million)
What are the 4 types of segementation?
Demographic, Geographic, Behavioral, and Psychographic
FBLA stands for:
Future Business Leaders of America (and is a great club that everyone should join because business is in everything).
What 2 ads did I show you at the beginning of the school year?
Nintendo switch 2 with Paul Rudd
Publix fever dream
The goal of a successful UI and UX is:
A balance between a site that is both visually appealing and easy to use. A visually appealing interface is only useful if it also provides a good user experience.
Give me 3 examples of WordPress sites
*answers vary
What is the buyer decision process?
John Dewey created these steps of the 5 stages consumers go through when considering a purchase:
Problem or need recognition
Information search
Evaluation of alternatives
Purchase
Post-purchase behavior
If _______ does anything, Ms. A will be the first in line to buy it, watch it, or do what needs to be done.
Zac Efron