What Do?!
An awkward SEO term is singular when it should be plural
Add an 's' to the keyterm in content
Best place to check NAP info for a live ticket
Footer of the live TSI site
Find the error: “Our company is fully licensed and insured and we take pride in providing exceptional customer service.
Missing comma before 'and'
On a subpage, which keyterm listed in the SEO analyst’s verified site map is supposed to be used in the head/subhead combo?
The first keyterm on the page
What is Alice's Furby's name?
Bill Murray
A service area business with a wide service radius does not want the content to sound like they're confined to one city.
Add 'and surrounding areas' verbiage to content AND/OR list service areas/make service area DL.
How many times are you required to mention the city/state on a Pack 8 ticket?
Zero (but once on hp and contact page is best practice)
To hyphenate or not to hyphenate: “You can count on our technician to keep your system up to date/up-to-date.”
No hyphens in 'up to date'
True or false: you get an automatic 3 if you only mention a keyterm once instead of twice in body content (NOTE: this applies to first two terms only, not additional terms)
False (it's one basic error)
Who is the author of the famous middle-grade Percy Jackson series?
Rick Riordan
Live ticket has SEO terms that don't make sense or don’t match
Change the terms or replace them as needed (no need to email)
If you own a business in Charlotte but serve Concord, you might ask your DMS to create this type of page on your website to let Concord residents know you serve their community
a GEO page
Find the error: “Our skilled movers will pack, transport, and unpack your belongings.”
Oxford comma
What happens to your basic score if you leave a geotag out of a page’s head/subhead combo?
Automatic 3
What is the name of John Meyer's cat, frequently heard during meetings?
Tugboat
Ticket includes this note about language only - “Client is bilingual”
Email the OBS or DMS to specify which languages the client speaks
Who should you contact with issues regarding a “Copywriting for Non-Live Client” ticket?
Find the error: “To find out more about our services, call # today and speak with a member of our team.”
CTA is telling the reader to do two actions: Call AND speak. Should be “call TO speak” or simply one or the other.
What happens to your basic score if you leave a geotag out of a page’s body content?
You get one basic error marked against you
Where is the only place on Earth you can find wild Komodo dragons?
Komodo Island; Komodo National Park; Indonesia; Lesser Sunda chain of islands
NAP info on live ticket doesn't match what's in the footer of the live site - what should your first move be?
Look at the existing live content to see what city/state or biz name is used throughout
This is the required minimum word count for a “Service Area Page” on a live ticket
100 words
What is the logic issue: “By installing new security cameras in your business, you can completely protect your property from invaders and monitor everyday activity more efficiently.
Cameras don’t offer protection; they only monitor a property.
Name ONE preferred practice when it comes to using SEO and geotags on a page
Who is responsible for the widespread use of the term "cannibal" throughout history?
Columbus