Marketing
Foundations of Marketing
Functions of Marketing
Vocabulary
Brands
100
the action or business of promoting and selling products or services, including market research and advertising.
What is marketing
100
Understanding the basics of business, management, and entrepreneurial concepts that affect business decision making
What is Business, management, entrepreneurship
100
process of deciding how to get goods in customers' hands
What is Distribution
100
The four basic marketing strategies called the four P's: product, place, price, and promotion.
What is the marketing mix?
100
This company promotes its Big Mac and fast food timing
What is McDonald's
200
intangible items that have monetary value and satisfy your needs and wants
What is services
200
Understanding the economic principles and concepts and strategies needed for career exploration, development, and growth
What is Professional Development?
200
Getting the money that is necessary to pay for setting up and running a business
What is Financing
200
The process of analyzing and classifying customers in a given market to create smaller, more precise target markets.
What is market segmentation?
200
The company promotes online streaming of movies, TV shows, etc with one monthly fee
What is Netflix?
300
Tangible items that have monetary value
What is goods
300
Understanding the economic principles and concepts that are basic to marketing
What is Economics
300
How much to charge for goods and services
What is Pricing
300
A formal written document communicating the goals, objectives, and strategies of a company
What is a marketing plan
300
This company says "eat fresh"
What is Subway
400
The idea that a business should strive to satisfy your needs and wants
What is marketing concept
400
Understanding concepts, strategies and systems needed to interact effectively with others
What is communication and interpersonal skills
400
an effort to inform, persuade, or remind potential customers about a business's products or services
What is Promotion
400
use of a single marketing plan to reach all customers
What is mass marketing
400
This company promotes the slogan "Just do it"
What is Nike?
500
Everytime someone sells or buys something
What is an exchange
500
Four Key areas of knowledge
What is foundations of marketing
500
Gathering information about customers, trends, and competing products
What is Marketing Information Management
500
a group of people identified as those most likely to become customers.
What is a target market?
500
People crash their car when the "hot sign" is on
What is Krispy kreme?
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