Build Successful Messages
It should match the purpose and the audience.
What is tone?
What is the goal and who is the audience.
What are the two primary phases of the writing process?
It summarizes the main idea in condensed form.
What is a subject line?
Engage customers.
What is a benefit of blogging?
Kendall Jenner
Who is the influencer featured in the 2017 controversial Pepsi ad?
The writing is to the point, eliminating unnecessary words and information.
What is conciseness?
You need to address diverse perspectives and interests.
What is why it's more challenging to write to a group than an individual?
The main idea of a paragraph.
What is a topic sentence?
A type of editing tool that checks for readability levels.
What is the Flesch index?
Professor Wester's favorite color
What is pink?
Conciseness, reader-centered, and purposeful
What are the three principles of effective business writing?
Invent an audience that fits the other person's role or background.
What is one approach to writing to someone you have never met?
Create an outline.
What are ways to organize?
Beginning sentences with "because," "and," or "but".
What is now accepted in business writing?
Task + Requirement + Audience
What are components of an effective prompt?
Drop the y and add ies to nouns ending in y when y is preceded by a consonant.
What are guidelines for forming noun plurals?
Craft a message tailored to the interests and needs of your target audience.
What is how to compose a written message for digital communication?
Use name or gender-neutral pronoun.
What is what to write when you're unsure of someone's pronouns?
Ace the opening paragraph.
What are tips for a must-read blog?
Peer tutors are available to help with writing.
What is the Frank Center?
Resolving a sensitive conflict between two colleagues.
What is a situation not suited for written communication?
Ask meaningful questions.
Usually a broken-off part of a complex sentence.
What is a fragment?
Avoid long lead-ins.
What is editing for conciseness?
Occurs when one use a "to-be" verb.
What is passive voice?