"...The greatest secrets are always hidden in the most unlikely places." - Roald Dahl
These are the 3 types of Emails.
What are Inquiry; Transactional & Informational; and Marketing & Sales?
Mr. McCutchen engaged his class by doing this, just like you should in your emails.
What is asking questions?
These are the three components of every story. (NOT Beginning, Middle, and End)
What is a person has a problem, takes an action, and then lives happily ever after?
These are a great tool to get customers' honest , actual thoughts.
What are review sites?
These are 2 of the 6 crimes of terrible emails you should avoid.
What is lack of clarity; trying to be too clever; jargon; using indefinite articles; apologies; and assuming the reader's opinions?
Transactional & Informational Email Subject lines should be this.
What is Easily Searchable with Keywords. (Recipients may want to go back and find them again.)
You should never write an email without this.
What is a clear, desired result.
This is one of the most powerful forces on the planet, especially in emails.
What is Human Curiosity?
This is how to make emails feel personal, even when they're not.
What is talking to them about them?
This type of number can be a very effective cadence for following up on Emails.
What is a Fibonacci sequence?
These are 2 things to avoid with Inquiry & Transactional/Informational emails.
What are Apologizing; Making Assumptions; Self-Centered; Long-Winded; Humor?
You can motivate your readers brain to take action by balancing these two things simultaneously.
What are things their brain wants and doesn't want?
This type of issue is the only surefire reason a rebel will be motivated to take action.
What is a character issue?
Your Email's Call To Action should include these 3 things.
What are What you want them to do, How, and By When?
Including this in your email can help to measure whether the readers are engaged.
What is a Clickable Call to Action?
This was discouraged in High School English Class, but is a great Email's best friend.
What is One Sentence Paragraphs?
This is the Number One Question to ask before writing fantastic emails.
How are they misunderstanding their problem?
Knowing and understanding these 3 words can lead not only great emails, but great communication overall.
What are Clickable Links and Buttons?
This is an effective way to decide which angle to take with a new type of email.
What is sending 3 emails with different approaches to different people?
This is a better alternative to peppering your email with Exclamation Points.
What is choosing stronger language?
After following up about an email these tools can be useful for getting a response.
What are a phone call, text, or personal message?
Each email should be about this many topics.
What is 1?
This is the the golden ratio for passing your passion on to the reader.
What is saying "You" 3x for every "I"?
This is a great way to re-use successful emails.
What is saving them as templates so you can use them again?