Reader-Centered Writing
This type of tone should be used in business writing—less formal than academic, but not casual.
Conversational
This voice should be preferred in most business writing for clarity and engagement.
Active Voice
This rhetorical appeal targets logic and reasoning.
Logos
This part of speech is considered the “engine” of a sentence.
Verb
This writing approach frames messages positively, focusing on the reader’s feelings and needs.
Constructive Writing
This type of language should be avoided due to overuse and loss of meaning (e.g., “think outside the box”).
Clichés
This appeal builds credibility and trust with the reader.
Ethos
Verbs like “is,” “are,” and “was” belong to this category, which should be minimized.
"To Be” Verbs
Business writing should be tailored to this key factor, which affects tone, structure, and purpose.
Audience
Instead of "There are three reports to write," say...
"Three reports need writing"
This Greek term refers to delivering a message at the most opportune time.
Kairos
You should place the verb close to this part of the sentence to improve clarity.
Subject