The purpose is to convince the reader/ business owners/company to believe in an idea that is favorable to you and your company.
What is Persuasion?
100
One of the most widely disseminated forms of business communication.
What is the sales message?
100
A written document that offers a particular product or service to a potential buyer or client.
What is a business proposal?
100
Can convey a mood, a set of values, and even an experience.
What is a visual?
100
This is a legal requirement offering the recipients of commercial email the option of receiving no further emails from the sender.
What is the CAN-SPAM Act?
200
The format of this document is:
-Start off with the summary of the key findings
-End with the conclusion and recommendations
What is Direct Approach?
200
The first step in sales writing is careful study of your product or service.
What is the first step of writing a sales message?
200
A proposal that is written in response to an explicit invitation offered by a company, foundation, or government agency that has certain needs to meet.
What is a solicited proposal?
200
A sales message can use it as a part of its design to urge the reader to act, to emphasize the major appeal, or to suggest the reader to pass along the sales message.
What is a postscript?
200
When writing a persuasive message, where is it best to gain the reader's attention?
The opening
300
This method is used when your readers are not cooperative.
When using this method, the writer should not write their idea from the beginning because it will throw the readers off.
What is Indirect Order?
300
Useful for selling products that help readers save money, do a better job, or get better use from a product.
What is logical appeal in sales messages?
300
The primary means by which organizations solicit proposals.
What is a request for proposals (RFP)?
300
These are the three main types of what:
-Logos
-Pathos
-Ethos
What are the three main types of appeals?
300
A type of proposal written within your organization/ company.
What is an internal proposal?
400
A description that pictures the reader in a sample situation enjoying the promised benefits.
What is scenario painting?
400
In no area of business communication is it more important than in sales writing.
What is the you-viewpoint?
400
-Problem statement
-Proposed solution
-Pricing Information
What are the three main components you need to include within a business proposal?
400
There are two reasons, one is they are often unwanted, other one is they sometimes use ethically dubious persuasive tactics.
What makes sales messages controversial area in business communication?
400
To know what you want to say in your main message, you’ll need to decide what kinds of additional pieces will be included and how they will support the main piece.
How to makeup of the mailing?
500
This is the general plan for what?
-Open with words that gain attention and set up the strategy
-Develop the strategy using persuasive language and the you-viewpoint
What is Plan for Persuasive Requests?
500
Gaining favorable attention, creating desire, including all necessary information, driving for the sale, adding a postscript, and offering the reader the option to be removed from the email list.
What is the general sales plan?
500
1. Failing to qualify the deal.
2. Not focusing on what the customer cares about.
3. Not structuring the document persuasively.
4. Not differentiating your offer and your company.
5. Not offering a compelling value proposition.
6. Not making it easy to understand and use.
7. Not editing carefully to remove mistakes and credibility killers.
What are the seven deadly sins of proposal writing?
500
1. Promotion permission of the email
2. cookie
How to make customers want to hearing the sales message?