Storytelling
This type of audience makes action easy and can be easily identified with.
Receptive
Press releases are used to provide ____ outlets with information and announcements about agriculture, so they will be used to write larger stories.
Media
These 5 sensory details should guide descriptive writing.
Sight, Smell, Touch, Sound, Taste
When using concise writing for marketing purposes, being clear and direct helps highlight the ____ of the product or services.
Benefits
A crucial step of storytelling is eliciting ____ from our audience. We should show them why they should care.
Desire
When being persuasive, we present facts and statistics as _____ to support our claims.
Evidence
This part of the release summarizes the story and provides key information like who and what.
Subheadline
This type of descriptive writing describes how things are done, steps and experiences.
Processes
Being concise and limiting hashtags and emojis on social media posts can help decrease ______ and make captions more readable.
Clutter
This type of writing strategy is often used in news writing to provide the most important facts of the story first.
Inverted Pyramid
A key element of storytelling is your ____ of agriculture’s story. Being organized, calm, and a good listener is important.
Delivery
A key component of a good news release is its ____. News writing must be recent and focus on current events.
Timeliness
When planning your writing, brainstorming and _____ are the first two steps. We must picture in our minds what we want the readers to feel.
Visualize
When presenting _____, like facts and figures, minimizing wordy descriptions is essential.
This type of figurative language is used to compare two things using like or as.
Simile
You can find common ground with this audience if you grab their attention early.
Neutral
This type of release is usually in response to something that has been said or done.
Reaction
Effective descriptive writing is ____. It doesn't overdo the details, but still paints a picture in the reader's mind and retains the key message.
Balanced
Good concise writing boosts our _____. It demonstrates our respect for the reader's time and makes us seem more competent.
Professionalism
When writing an email, we should start with the ____ of the message and avoid a wordy introduction.
Purpose
Storytelling allows us to find common ground and connect with anti-agriculture audiences by helping to build their ____ .
Trust
This part of the news release identifies sources of information and helps build the credibility of the story.
Attribution
Descriptive writing helps readers feel these two sensations.
Physical and Emotional
This element of concise writing means using as few words to make your point clear.
Brevity
Storytelling only works if all of these elements are present. These 3 words represent credibility, emotion, and logic.
Ethos, Pathos, Logos