What does “core web vitals” measure?
Page speed, responsiveness, and visual stability
What’s the term for showing ads to users who have already visited a website?
Retargeting
What’s the best way to repurpose a blog post into other content formats?
Turn it into videos, infographics, and social media posts
What is a major limitation of AI-written content?
It lacks human creativity and nuance
What file tells search engines which pages to crawl or ignore?
Robots.txt
What does “ROAS” stand for in paid search?
Return on Ad Spend
What’s the ideal ratio of promotional to educational content?
80/20 (80% educational, 20% promotional)
Why do some search engines downrank AI-generated content?
Due to concerns about originality and misinformation
DAILY DOUBLE
What is “canonicalization” in SEO?
Preventing duplicate content issues by specifying a preferred URL
What’s a major downside of broad match keywords?
They can trigger irrelevant searches
What is the key to writing high-converting landing page copy?
Clear value proposition, social proof, and strong CTA
What’s the best practice for using AI tools in content creation?
Use AI to assist, but always edit for originality and brand voice