BlueBook Basics
What is the BlueBook?
A brand book of AIESEC
What makes a brand unique?
Its identity
What is AIESEC’s core purpose?
Developing youth leadership
What is a brand ambassador?
Someone who represents a brand
What is the main AIESEC font?
Lato
What does a brand book do?
It is a user manual for the brand
Since when has AIESEC been activating leadership?
1948
How do ambassadors promote a brand?
Through loyalty and conviction
Can you use other fonts?
Yes, but only as secondary
What does the BlueBook protect?
AIESEC identity
Who is AIESEC made for?
Youth
Are AIESEC members brand ambassadors?
Yes
Can the AIESEC logo be modified?
If AIESEC was a person, what is the BlueBook?
Its personality and rules
Name one type of AIESEC program
Membership / Global Volunteer / Global Talent / Global Teacher
In what colors should the AIESEC human be used?
How should members use the BlueBook?
As a guide to represent the brand correctly
What should you consider when designing content?
Brand guidelines or BlueBook