I came to play, there’s a price to pay
The Miz (I came to play by Downstait)

Sammy Zayn

Arguably the most well known failure. This gimmick debuted with a glittered covered Storm Trooper mask and fell through a wall while trying to make a grand entrance.
The Shockmaster (Fred Ottman)

Molly Go-Round
Molly Holly

Undisputed WWE Championship (9x)
World Heavyweight Championship (5x)
World Tag Team Championship (2x)
WWE European Championship (2x)
WWE Intercontinental Championship (5x)
WWE World Tag Team Championship (1x)
Triple H

I bring the swag like nobody can. Don’t mean to brag what about it? Yeah
Street Profits (Bring the Swag by CFO$)

Austin Watson
Xavier Woods

This gimmicks entrance music started with the sound of a drill that you could feel in your “fillings”
Isaac Yankem

End of Days
Baron Corbin

Undisputed WWE Championship (2x)
WWE Intercontinental Championship (2x)
WWE NXT Championship (1x)
WWE United States Championship (2x)
WWE Universal Championship (2x)
WWE World Heavyweight Championship (2x)
WWE World Tag Team Championship (6x)
Seth Rollins

I am the deadly disease, I'll put that soul to sleep
I'll leave you six feet deep.
Rhea Ripley (Brutality by Def Rebel and Motionless in White)

Victoria Gonzalez
Raquel Rodriguez

This gimmick portrayed a voodoo priest
Papa Shango

The Annihilator
Nia Jax

WWE Intercontinental Championship (3x)
WWE Women's Championship (1x)
Chyna

We strike quick with hard kicks, duckin’ night sticks
John Cena (Basic Thuganomics by John Cena)

Jordan Devlin
JD McDonagh

This controversial gimmick portrayed someone with a mental disorder and their finisher was an airplane spin
Eugene

Ancole Lock
Michael Cole

WWE Women's Championship (2x)
WWE Women's Tag Team Championship (2x)
Nia Jax

Had a dream I, had it made and, now there’s nothing dragging down me yeah
(Weird comma placement to help with lyric flow)
Sasha Banks (Sky is the Limit by CFO$)

Sean Waltman
X-Pac/Sixx/123Kid

This gimmick came out with a golf cart, button up shirt, and a sweater tied around his neck.
Kerwin White

Pimp Drop
Godfather

Undisputed WWE Championship (1x)
WCW United States Championship (1x)
WCW World Cruiserweight Championship (2x)
WWE European Championship (2x)
WWE Intercontinental Championship (2x)
WWE United States Championship (1x)
WWE World Tag Team Championship (4x)
Eddie Guerrero

The wonder of the world is gone, I know for sure. All the wonder that I want, I found in her.
Kane (Slow Chemical by Finger Eleven)

Jessica Woynilko
Tiffany Stratton

This gimmick was portrayed by Hulk Hogan and was created to avoid a kayfabe punishment of having to sit out the rest of his contract. This new character even passed a kayfabe lie detector test to convince everyone that he was not Hulk Hogan.
Mr. America

Testify
D’von Dudley

WWE 24/7 Championship (1x)
WWE World Tag Team Championship (1x)
Titus O’Neil

I give and you take and I waiting for you
But I made a mistake
It's clear that your fear is so near
Because I see the look on your face
Randy Orton (Burn in my light by Mercy Drive)

Ettore Ewen
Big E

Portrayed by actor Tommy Lister, this gimmick was first used in the movie No Holds Barred. Afterward, Lister would bring this character to WWE and continued the feud with Hulk Hogan shown in the movie. Lister never won a match and left WWE after several months.
Zeus

Torture Rack
Lex Luger

WCW United States Championship (2x)
WCW World Tag Team Championship (1x)
World Heavyweight Championship (1x)
World Heavyweight Championship (1x)
WWE Universal Championship (2x)
Goldberg

Don't you see the writing on the wall (the writing on the wall)
Just a victim of your own conceit
The architect of your own defeat
Jeff Hardy (No More Words by Endeverafter)

Kenneth Crawford
Montez Ford

This gimmick was depicted as a really ‘crappy’ super hero.
Rosey, the S.H.I.T. (Super Hero In Training)
(Matt Anoa’i)

French Kiss
Maryse

WWE Intercontinental Championship (2x)
WWE NXT Championship (1x)
WWE Tag Team Championship (1x)
WWE United States Championship (3x)
WWE Universal Championship (1x)
WWE World Tag Team Championship (1x)
Kevin Owens

I roll in a Benz, you ridin' around in a beat-up jalopy. Bros wanna copy, but they are just not me.
I'm up in the club, stackin' them dubs, you stuck in the lobby
Enzo Amore (SAWFT is a Sin by CFO$)

Roderick Toombs
Roddy Piper

This gimmick had one of the most extravagant entrances of all-time which included blue laser lights and synthetic snow falling from the ceiling. Upon entering the ring, they would take upwards of two minutes performing routines and removing their gear, which was estimated to have cost $35,000. In addition to the gear, estimates state that production costs for their entrance cost almost half a million dollars. The costume and entrance were scrapped after only four matches.
Glacier

Widow’s Peak
Victoria/Tara

WCW United States Championship (1x)
WCW World Tag Team Championship (11x)
WCW World Television Championship (6x)
World Heavyweight Championship (5x)
World Heavyweight Championship (x1)
World Tag Team Championship (3x)
WWE Hardcore Championship (2x)
WWE Intercontinental Championship (x1)
WWE United States Championship (3x)
Booker T

Use my body to keep you alive
Yeah, I'm on Durango, number 95
Take me to the home, kick boots and ultra live
See heaven flash the horror show
Knock it nice and smooth, step back and watch it flow (yeah!)
Edge (Never Gonna Stop Me by Rob Zombie) (2001)

Samantha De Martin
Indi Hartwell

This “wizardly” gimmick was used by a future 6x World Champion. They crushed all of their opponents until eventually losing to Ron Simmons and dropping the gimmick shortly after.
Oz
(Kevin Nash for reference)

Psycho Trap
Tatum Paxley

WCW United States Championship (2x)
WCW World Tag Team Championship (7x)
WCW World Television Championship (x1)
WWE Intercontinental Championship (4x)
Razor Ramon/Scott Hall
