Eye Spy
This is the immediate feeling or impression someone has upon viewing your document
This is when you prioritize the reader's time over your own by making your documents (emails, etc.) easy for them to read quickly.
What is the Iron Imperative?
This is the empty area around design elements, and it's crucial for enhancing the user's experience of the document.
This is the acroym for analyzing the important qualities of your audience that you should consider when you construct messages meant for them (esp. if you want them to act on it).
What is NEVA?
These structures the delivery of information in ways that enhance readability and overall effectiveness.
What are visual cues?
This is anything that can cause distraction between the writer and reader (or sender and receiver) when a message moves between them.
What is noise?
These are elements of your word processing software-- such as bolding, italics, bullet points, and font size-- that, when used effectively, help differentiate different types of information and make it easier for the reader to prioritize key points.
What is mechanical emphasis?
What is raiders?
These help break up content into digestible sections, helping readers scan for topics of interest and more quickly skim the structure and organization of information.
What are headings and sub-headings?
This is the visual and textual order of information that helps readers identity the high-level info quickly.
What is the hierarchy of information?