Category 1: Recent Brand Strategy
1. Which retail brand announced a major packaging redesign across more than 90% of its private-label products in 2025 to improve visibility and consistency?
A. Lidl
B. Walmart Everday
C. Aldi
D. Costco Kirkland
1. Answer: 🟩 C) Aldi
→ New breathe of fresh air for the brand!
1. Which UK food chain hijacked the “You want some?!” meme in one of 2025’s standout marketing campaigns?
A. itsu
B. Greggs
C. Wagamama
D. Leon
1. Answer: 🟩 A) itsu
→ So funny man !
https://www.tiktok.com/@itsuofficial/video/7537967788179098902?lang=en
1. What do marketers call viral trends, celebrity moments, or TV hits that already have built-in audience attention?
A. Micro-moments
B. Pop culture moments
C. Brand pillars
D. Sentiment drivers
1. Answer: 🟩 B) Pop culture moments
→ Pretty easy right? Well it should be, it's only 100 points DUH !
1. Which holding company announced a $400 million, five‑year partnership with Google to integrate advanced AI tools (like Gemini and Veo) into its marketing services?
A) Publicis Groupe
B) Omnicom Group
C) WPP
D) Dentsu Group
1. Answer: 🟩 C) WPP
→ WPP’s deal gives its agencies early access to Google’s generative‑AI assets to accelerate campaign creation.
2. Which brand built its strategy around “Food with Integrity” – emphasising non-GMO, responsibly-sourced ingredients – and used that as a major differentiator?
A. McDonald’s
B. KFC
C. Chipotle
D. Burger King
2. Answer: 🟩 C) Chipotle
→ Is this why Chipotle is so popular?
2. Which global sportswear brand’s 'So Win' campaign empowered woman to win unapologetically?
A. Nike
B. Adidas
C. Under Armour
D. Puma
2. Answer: 🟩 1) Nike
→ This campaign was also created by Wieden + Kennedy Portland!
2. Which kinds of events did The 2025 Guide to Can’t-Miss Cultural Moments for Brands recommend tapping into?
A. Local trade fairs
B. Global sporting events, awards, and major releases
C. Quarterly shareholder meetings
D. Charity galas
2. Answer: 🟩 B) Global sporting events, awards, and major releases
→ Ok, why do we think this team?
2. According to the forecast report by Forrester Research, by 2026 agencies are expected to reduce staffing by around what percentage due to automation and model changes?
A) 5%
B) 10%
C) 15%
D) 20%
2. Answer: 🟩 C) 15%
→ Forrester predicts a ~15% reduction in agency jobs as agencies shift from service‑delivery to solution‑ownership.
3. Which brand is used as an example of sustainability integrated deeply into the brand identity — e.g., committing to recycled materials and linking purpose with product and supply chain?
A. Nike
B. Red Bull
C. Apple
D. Dollar Shave Club
3. Answer: 🟩 C) Apple
→ Apple has a 2030 pledge, do you think they'll keep it?
3. What innovation defined many of 2025’s top outdoor (OOH) campaigns?
A. QR-coded posters
B. Recycled materials
C. Interactive AR and 3-D billboards
D. Hand-painted murals
3. Answer: 🟩 C) Interactive AR and 3-D billboards
→ Such a cool campaign! I wonder who thought of this collab?
3. Which K-pop group partnered with the LA Lakers and Dodgers for a viral fashion pop-up in 2025?
A. BTS
B. TWICE
C. NewJeans
D. BLACKPINK
3. Answer: 🟩 C) BLACKPINK
→ The rise of K-Pop!
3. Which firm overtook WPP in 2025 to become the world’s largest agency company by revenue?
A. Dentsu
B. Publicis Groupe
C. Omnicom
D. Accenture Song
3. Answer: 🟩 D) Accenture Song
→ Accenture Song has overtaken WPP in revenue, according to the Ad Age Agency Report 2025 ranking based on worldwide revenue for 2024. This marks the first time a consultancy-based company has topped the ranking.
"Consulting giant must decide whether it is truly serious about going 'all in' on agency services for big clients." - Campaign
4. In 2025, which fast-food brand leaned into nostalgia with a campaign reviving its 1980s “Where’s the Beef?” slogan to target Gen Z and boomers alike?
A. KFC
B. McDonald’s
C. Wendy’s
D. Burger King
4. Answer: 🟩 C) Wendy’s
→ Nice! Now tell me, why is leaning into nostalgia effective?
4. Which luxury brand’s Holiday 2025 campaign featured TikToker Khaby Lame and model Amelia Gray?
A. Prada
B. BOSS
C. Gucci
D. Louis Vuitton
4. According to The Pop Culture Playbook (2025), what’s the key difference between chasing virality and using pop culture effectively?
A. Posting faster than competitors
B. Building cultural resonance and authentic audience connection
C. Focusing on paid reach over organic buzz
D. Following trending hashtags
4. Answer: 🟩 B) Building cultural resonance and authentic audience connection
→ Great! Team, why is this the case?
4. WPP’s Q3 2025 update revealed a steep revenue drop. Which region saw the worst decline?
A. North America
B. United Kingdom
C. Asia-Pacific
D. Latin America
4. Answer: 🟩 B) United Kingdom
→ Yup! So team, why is this so?