Geo-Targeting
Miscellaneous
Targeting
Yahoo! Properties
Famous Ad Slogans
100
the ability to deliver to specific geographic areas
What is Geo-Targeting?
100
Gets the right message to the right user at the right time
Who are Yahoo! & the OPUBCO Communications Group?
100
A person who is considering a purchase, but is not very far along in the process
What is an engager?
100
Ranks in the top 3 in 23 major online categories
What is Yahoo!
100
With a name like _____, it has to be good
What is Smuckers?
200
The Oklahoma City DMA
What is the only area we can sell Yahoo! inventory in?
200
reaches 3 out of 5 internet users in the world
What is Yahoo!
200
A person whose online behavior indicates he or she is close to a purchase decision
What is a shopper?
200
#1 Financial Site in U.S.
What is Yahoo Finance?
200
Good to the last drop
What is Maxwell House?
300
34 Counties Surrounding the Oklahoma City Area as defined by Nielsen
What is the Oklahoma City DMA
300
Gender and Age
What are the two types of demo targeting available on Yahoo & NewsOK? (Income is also available but is classified as a BT in APT.)
300
Browser Type, Platform & Connection Type
What are the 3 types of technographic targeting available on NewsOK & Yahoo!?
300
The #1 email service in the US
What is Yahoo! Mail
300
Breakfast of Champions
What is Wheaties?
400
5 to 200 zip codes
What is a Custom Geo-Zone
400
500 million
What is the number of Yahoo users worldwide?
400
Automotive, Consumer Packaged Goods, Entertainment, Finance, Lifestages, Health, Retail, Small Business, Sports, Technology Telecommunications & Travel
What are the major categories available for behavioral targeting on NewsOK & Yahoo?
400
APT
What is Yahoo's ad serving Platform?
400
Be All That You Can Be
What is The U.S. Army
500
ULM, registration, IP address
What are the 3 ways that Yahoo verifies a user's location?
500
If it were a country, its users would make up the third largest country in the world.
What is Yahoo!
500
Algorithms
What do they call the formulas that Yahoo uses in BT's? We also would have accepted What did a former Vice-President name his dance troupe?
500
Yahooligans
What is Yahoo's site for children?
500
Between love and madness lies_______
What is Obsession?
M
e
n
u