Mark’s Video
The critical first 3 seconds of a social media video meant to stop viewers from scrolling past.
What is a Hook?
This 25-member advisory group formed in 2023 provides a formal, direct channel for LA teens to pitch climate policies to the county.
What is the Youth Climate Commission (YCC)?
A formal, mission-driven organization that reinvests all its funding to its mission (rather than making a profit).
What is a Nonprofit (or 501c3)?
What problem are D3 youth most concerned about?
What is Air Pollution?
A professional role in a nonprofit whose entire job is managing TikTok, Instagram, and graphic design to keep the community engaged.
What is a Communications Director (or Social Media Manager)?
The final, explicit instruction at the end of a campaign video telling the audience what action to take.
What is a Call to Action (CTA)?
The powerful 5-member elected board that governs all of LA County, passes local climate laws, and manages the regional budget.
What is the Board of Supervisors?
The fundamental practice of talking face-to-face with peers to find shared issues and invite them to join your student club or group.
What is Base Building (or Community Organizing)?
The name of the historic 51-mile concrete channel that runs through the Valley and is the focus of youth campaigns for ecological restoration.
What is the Los Angeles River?
A career focused on working directly inside local or state government offices to research and draft environmental rules.
What is a Policy or Legislative Analyst?
In Mark’s presentation from Heal the Bay, this classic narrative approach uses a single relatable person's experience to explain a topic.
What is Storytelling or Character-driven narrative (or day in the life)?
The specific local body/board a student organizer might target if their campaign video focused on adding solar panels or green spaces to LA high schools.
What is the School Board (or LAUSD Board of Education)?
An alliance of different student clubs, local environmental groups, and neighborhoods working together (e.g. to make a major campaign video viral).
What is a Coalition (or partnership)?
The phenomenon where concrete-heavy neighborhoods in the Valley trap heat and stay much warmer than wealthier, tree-lined communities.
What is the Urban Heat Island Effect or Extreme Heat?
A professional hired to meet directly with politicians to convince them to vote for environmental bills on behalf of communities (which includes companies)?
What is a Lobbyist (or Advocate)?
Text overlays that make climate campaign videos accessible on mute and increase viewer retention rates by up to 80%.
What are Captions (or Subtitles)?
The strategy of researching and graphing exactly who has the authority to grant your campaign's demands so you know who to target with your media.
What is Power Mapping?
A planned, escalating series of media posts, petitions, and events designed to achieve a specific, measurable environmental goal.
What is a Campaign?
This county-owned airport in Pacoima has been the primary target of major youth-led protest campaigns demanding its closure due to safety and toxic lead pollution.
What is Whiteman Airport?
The career sector dedicated to investigating and reporting on environmental impacts through documentaries, photojournalism, and articles
What is Environmental Journalism?
The term for a rough, hand-drawn visual outline of a video's scenes used to plan out a campaign script before filming starts.
What is a Storyboard?
This acronym represents the official UN global constituency that ensures international youth delegates have a formal negotiating seat at global climate summits.
What is YOUNGO?
The term for a movement completely built and led from the bottom up by everyday community members, rather than top-down politicians or corporations.
What is a Grassroots movement?Let
This active, controversial power plant in the San Fernando Valley has been a major target for local youth-led clean energy campaigns demanding its closure.
What is the Valley Generating Station?
The federal initiative launched to hire young adults into paid professional roles doing local clean energy, conservation, and climate resilience work.
What is the American Climate Corps?