Acronyms
Business life cycle
Cognitions
Marketing terms
Logos
100
What does SWOT stand for?
Strength, Weaknesses, Opportunities, Threats
100
What is the missing stage of the Business life cycle...Seed, Growth, Maturity & Post Maturity?
Start Up
100
Which cognition involves giving an account (written or spoken) of a situation, event, pattern or process, or of the characteristics or features of something
describing
100
What are the four P's in marketing?
Price, promotion, place, product
100
Samsung
200
What does PESTLE stand for?
Political, Economic, Social, Technological, Legal and Environmental factors
200
True or false... investing in research and development and professional development of staff is a strategy for during the growth stage?
True
200
What cognition involves the use of tools?
Analysing
200
What are four main demographics?
Demographics, Psychographic, Behavioural and Geographic
200
Taco bell
300
What does USP stand for?
Unique Selling Proposition
300
True or false....attracting and establishing a customer base is a challenge in the growth stage?
False
300
Which cognition involves combining different parts or elements (e.g. information, ideas, components) into a whole, in order to create new understanding
Synthesis
300
What is an example of a pricing strategy?
market skimming, penetration, prestige, competition based, cost-based, psychological, loss leader, dynamic
300
Woolworths
400
What does SMART stand for?
Specific, Measurable, Achievable, Realistic and Timely
400
True of false... rapid growth is a challenge in the growth stage?
True
400
What are the four criteria for evaluating?
Competitive Advantage, Efficiency, Effectiveness and Stakeholder satisfaction.
400
What is an example of a psychographic demographic?
Motives, values, personality, lifestyle, socio-economic group
400
Chanel
500
What does PIG stand for?
Power interest Grid
500
True or false...cutting costs to remain competitive is a strategy during the growth stage?
False
500
Name two types of strategies that you can evaluate
marketing, operational, HR, finance
500
What reasons relating to differentiation would drive a consumer to buy a product over a cheaper option?
any of these; brand, quality, features, appearance
500
Disney