Marketing
Outline the types of markets.
resource, industrial, intermediate, consumer, mass, niche
Outline the operations process.
What are the objectives of financial management?
Liquidity, profitability, efficiency, growth, solvency
Outline the Human Resource Management Cycle
acquisition development maintenance separation
Identify 4 different businesses that we have case study notes about.
McDonald's, Apple, Frank Green, IKEA, Qantas
Identify the steps of the marketing process
situational analysis – SWOT, product life cycle
market research
establishing market objectives
identifying target markets
developing marketing strategies
implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy
globalisation, technology, quality expectations, cost-based competition, government policies, legal regulation, environmental sustainability, corporate social responsibility
Identify the types of sources of finance (hint: both internal and external).
Internal - retained profits
External - debt
– short-term borrowing (overdraft, commercial bills, factoring),
– long-term borrowing (mortgage, debentures, unsecured notes, leasing)
External - Equity
– ordinary shares (new issues, rights issues, placements, share purchase plans), private equity
Outline the influence oft TWO stakeholders on a business.
employers, employees, employer associations, unions, government organisations, society
Foxconn
Identify the three types of issues a business may experience with physical distribution.
transport, warehousing, inventory
Identify the operations strategies.
performance objectives
new product or service design and development
supply chain management outsourcing
technology
inventory management
quality management
overcoming resistance to change
global factors
Calculate the current ratio for this business:
Current assets = $10 000
Current liabilities = $5 000
2:1
Identify 5 indicators of the effectiveness of HRM.
– corporate culture – benchmarking key variables – changes in staff turnover – absenteeism – accidents – levels of disputation – worker satisfaction
What distribution method does Frank Green use? What is the effect of this?
Selective distribution supports premium and ethical positioning, it also reduces costs and maintains brand consistency
Outline the four pricing strategies.
skimming, penetration, loss leaders, price points
Distinguish between legal compliance and ethical responsibility.
What is required v what is morally right
Recommend two strategies a business can use to improve their cash flow management.
cash flow statements, distribution of payments, discounts for early payment, factoring
Identify and provide an example of the 5 different types of rewards.
monetary and non-monetary, individual or group, performance pay
Since 2015, what has Apple been strategically doing to their shareholders?
Decreasing number by using retained profits to buy back shares so that they have fewer individuals to return equity to.
Describe the elements of the promotion mix.
advertising, personal selling and relationship marketing, sales promotions, publicity and public relations
Outline the four Vs of the transformation process.
volume, variety, variation in demand and visibility
Describe a limitation of a financial report.
normalised earnings, capitalising expenses, valuing assets, timing issues, debt repayments, notes to the financial statements
– the employment contract – common law (rights and obligations of employers and employees), minimum employment standards, minimum wage rates, awards, enterprise agreements, other employment contracts
– work health and safety and workers compensation
– antidiscrimination and equal employment opportunity
What were the main three economic influences on QANTAS in FY2025?
Think: what around the world limited their operations?
- Fuel prices
- Exchange rates
- Interest rates
- Tourism