Tourism Market Dynamics
What is the term for people who travel for leisure, business, or other reasons?
Who are tourists?
What is the term for short clips in between shows that you see on TV or social media promoting travel destinations?
What is advertising?
What is the term for marketing that tries to reach as many people as possible, like a national TV ad?
What is 'mass marketing'?
What is the name of Australia's national tourism organisation?
What is 'Tourism Australia'?
What is the capital city of France?
What is Paris?
What type of business provides a place for tourists to stay during their trip?
What is a hotel? (Or a business that sells accommodation)
Offering tourists discounts on tickets to an attraction is an example of which type of marketing strategy?
What is a promotion?
When a tourism business creates ads specifically for families with young children, what type of marketing is this?
What is targeted marketing?
What type of information do government-run visitor centers provide to tourists?
What are maps, brochures, and local attractions information?
What is the capital city of Japan?
What is Tokyo?
Which group in the tourism market includes individuals or organizations that purchase tourism products or services?
What are consumers?
What is the strategy called when famous people are used to promote tourism products, such as a celebrity endorsing a hotel?
What is celebrity endorsement?
What is the main advantage of targeted marketing compared to mass marketing?
What is reaching a specific audience more effectively?
When a government builds better airports, roads, and public transport to help tourists travel more easily, what role are they fulfilling?
What is infrastructure development?
What is the capital city of New Zealand?
What is Wellington
Starting with 'N', what term describes the trend of creating tourism products that focus on specific customer preferences, such as adventure travel or eco-tourism?
What is 'niche' tourism?
When a tourism business creates emotional connections by highlighting unique cultural experiences in their ads, they are creating what emotion starting with 'D'?
What is 'desire'?
What is one key advantage of mass marketing for tourism businesses, such as advertising on national TV?
What is reaching a large audience at once?
Which tourism body in Queensland is responsible for encouraging Queensland residents to explore their own state?
What is Tourism and Events Queensland?
What is the capital of Indonesia?
What is Jakarta?
What is the term for the relationship between tourism suppliers and the factors influencing their ability to meet tourists' needs, such as seasonality and accessibility?
What is 'supply and demand'?
What is the term for a marketing strategy where tourism businesses partner with people on social media to showcase destinations or experiences?
What is influencer marketing?
A theme park launches a TV commercial showcasing all their attractions during prime-time hours, aiming to attract families, teenagers, and retirees. Is this an example of targeted marketing or mass marketing, and why?
What is mass marketing, because it aims to reach a wide and diverse audience rather than a specific group?
Governments often gather and share data about tourist preferences and behaviors to help businesses improve their offerings. What is this practice called?
What is tourism market research?
What is the capital of the United Kingdom?