AI as Technology (Algorithms and Discovery)
What is the primary business model goal of social media, defined as "Maximizing Time-on-Platform"?
"Stickiness"
What is the overarching term for content (image, video, audio, text) that has been created, manipulated, or simulated using AI algorithms?
Synthetic Media (or AI or computer-generated content)
What specific media industry is explicitly mentioned as the focus of the investigation related to AI as Technology and AI as Content?
The Social Media Industry
What AI tool is used to compare uploaded media against a database of prohibited content (e.g., child abuse imagery)?
Image/Video Hashing
When algorithms on social media platforms show users only the content that matches their past behaviour, limiting exposure to different perspectives, what phenomenon is created?
Filter Bubbles
Name one specific type of raw user data (a "Data Signal") that an AI algorithm might use to determine how to score content.
Time spent watching (completion rate), Comments, Shares, Follows (of the creator), Location, Device Type, how quickly the user scrolled past the post, or how often the user watches content of similar audio or visuals (AI object recognition)
What industrial advantage do AI tools like ChatGPT or Jasper provide in terms of content generation?
Speed & Scale (they rapidly generate ad copy, video scripts, and long-form articles)
According to the sources, what kind of market structure characterizes the social media industry?
An Oligopoly (a market dominated by a small number of large firms)
When platforms use AI to detect and remove content violating community standards, what is this process known as?
Automated Content Moderation
What is the concept that is defined as "An online space where people mostly encounter ideas and beliefs that reflect and reinforce their own"?
Echo Chambers
In the basic AI Algorithm (Simplified Model), what is the purpose of the initial step, "Candidate Selection"?
The algorithm first gathers a huge pool of thousands of potential posts.
Name two specific AI tools used for generating video/avatars.
Synthesia, HeyGen, and models like Sora (will accept others).
What term describes the media industry trend where the value of a platform increases as more users join?
Network effects
What proportion of Americans have little or no confidence that social media companies will use computer programs appropriately to determine which information on their sites is false?
Fully 72% of Americans.
What social media platform can be used as a specific example to illustrate the Filter Bubble concept?
Instagram or TikTok
How does the underlying motivation of Predictive Modeling shift the content fed to a user if the AI forecasts they are likely to click on political content?
The AI will keep feeding content about that figure, regardless of whether the information is positive or negative, because the predicted click is the valuable action
What specific economic implication arises for lower-tier creative fields (like copywriters or stock photographers) when AI can generate content extremely quickly?
The price floor for their work drops dramatically.
If platforms allow businesses to target very specific demographics and interests, what operational characteristic of social media is being described?
Targeted advertising
Which group (Republicans or Democrats) is far more likely to worry that the government will not go far enough in regulating social media companies’ algorithms for finding false information?
Democrats
Predictive Modelling is the foundation of much of social media's behaviour. What specific type of future user action does predictive modeling seek to forecast?
The sources state it is predicting your next like, your next purchase, or your next political belief
When an advertiser targets a "micro-segment," what is the primary reason this is more profitable for the platform than a general ad campaign?
Targeted ads generate high revenue because they lead to higher conversion rates (more sales), as the ad is shown only to people who are pre-qualified as highly likely customers
What major legal issue or debate is sparked by AI models being trained on vast datasets of existing human-created work?
IP (Intellectual Property) Theft/Training Data concerns, exemplified by Hollywood strikes over using actor likenesses.
The analysis of the essay structure involves focusing on a Media Industry, an Aspect of that industry, and a Statement. What was the example Statement given for the Global Music Industry?
"Innovation is essential in media industries"
When moderation tools disproportionately flag accounts belonging to specific racial or ethnic minority groups as violating content, even when the language is non-hateful, this is an example of what ethical issue?
Differential Enforcement or Bias in AI Moderation Systems
What is the term for the tendency of AI algorithms to optimize primarily for the metric of time/engagement, even if the resulting content is extreme, controversial, or unhealthy?
The Engagement Trap