All Things Captions
Is always present tense and describes the action in the photo.
The largest, most dynamic photo on a spread. It crosses the gutter.
What is the dominant photo?
The grey squares on the spread. Everything is lined up to it.
What is the swiss grid?
Dominant Photo
Headline and Subhead
Body Copy
What is the golden triangle?
Verbal statement and the visual look which tie all parts of the yearbook together.
What is a theme?
Knows what you need to know to create the caption.
Who is the person in the photo?
Lines the eye follows in a photograph, particularly lines running from the foreground to the background.
What are leading lines?
Put on the spread first. Used to create the sections.
What is the layout template?
explains
discuss
shares
looks back
students
this year
your mascot
school name
What are words you should avoid?
Refers both to the topics featured on individual spreads and how the topics are highlighted.
What is coverage?
Is in past tense and tells the who, what, when, where and why. Can also include a quote.
What are the sentences following the first sentence?
A straight forward head and shoulders shot.
What is the mug shot?
This font has tails, when read the brain automatically connects the letters which makes it easier to read.
What is a serif font?
tie the words of the headline to the action photo
What is the goal for headlines?
The story. Every spread should contain a story.
What is the body copy?
This is done as soon possible after the photo is taken.
When do you interview the person in the photo?
The arrangement of objects in a photograph.
What is photo composition?
Photos are not to be uploaded here.
What is the portraits section?
When should you write the headline?
A spread used to separate each of the sections of the yearbook adviser is usually
theme related and design in the copy links the main theme to the ensuing section.
Provides the caption with more human interest appeal as well as more valued information.
What is a direct quote?
Placing the the center of interest on these intersections.
What is the rule of thirds?
Marks this page number in the index next to this students name. You do this for every image.
What is tagging an image?
The reader entry point
What is the "ace"?
A page by page listing of the yearbooks contents. Yearbook staff to use to
stay organized and to plan for deadlines
What is the ladder?