Design Terms
Design Terms
Design Terms
Fonts
Wild Card
100
Two pages in a yearbook that face one another when the book is open. often referred to as a "DPS".
What is a Double Page Spread?
100
The Center of interest. A large and dynamic photo that's goal is to get the reader to stop and read.
What is the Dominant Photo (The Stopper)?
100
Unit of measuring height in type - 72 points equals an inch.
What is What is a Point?
100
A style of typeface that has "little feet." Common Serif styles include Times Roman, Garamond, and Palatino.
What is Serif?
100
The things you can pull out from the ruler to help you place your images, art, or whatever in a straight line.
What are Guides?
200
The fold between two pages where the pages are bound into the cover.
What is the Gutter?
200
Page numbers. These appear in some books with a piece of artwork next to the page number.
What is the Folio?
200
A photograph that is wider than it is tall.
What is a Horizontal?
200
A style of typeface that means "without feet". Common sans serif typefaces include Arial, Helvetica, and Verdana.
What is Sans Serif?
200
The name of the most well-known search engine in the world.
What is Google?
300
The outside edge of the pages as identified by a heavy blue line. This is where Jostens will trim your final pages.
What is the Trim Line?
300
An introduction to the contents of the DPS.
What is the Headline (The Hook)?
300
Printed matter that describes or identifies a photo.
What is a Caption?
300
A generic term for lettering that is designed more for its elaborate or whimsical qualities, instead of for its "readability".
What is Decorative?
300
It is important to be polite and proper on the Web. This is called ____________.
What is Netiquette.
400
The white space between the layout grid and the trim line. Don't put things in there you don't want cut off.
What is the Exterior Margin?
400
This is the content of the page. There should always be something of interest on the page for the reader to read.
What is Body Copy or QuickRead or Sidebar (The Target)
400
Any illustrative material put on a page.
What is Art or Graphics?
400
This typeface if based upon the varied and often fluid stroke created by handwriting.
What is Script?
400
The domain extension for education sites.
What is .edu
500
A photograph that is taller than it is wide.
What is a Vertical?
500
Unit of measurement in printing - 6picas equals one inch.
What is a Pica?
500
The name of our publisher.
What is Jostens?
500
This typeface applies a pattern or application to a font to create a unique look. "Scratch" and "Crackle" are examples.
What is "Distressed"?
500
The name of the host on TV's Jeopardy.
Who is Alex Trebec?
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