This spread indicates new sections and provides continuity with the theme.
What is a divider?
This is empty space around content, often separating or framing topics.
What is white space?
Word-for-word statements from sources, showing a reaction to, an explanation for or an interpretation of an activity, event, or issue.
What is a quote?
Most common allocation of space, two facing pages presenting a variety of elements to tell a story; even and odd pages appearing as a unit.
The unifying idea that has a visual and verbal element that holds the book together and creates structure for the story of the year.
What is a theme?
An alphabetical directory of every person, team, group, advertiser and topic featured in the words and photos on the pages of a yearbook.
What is the index?
The largest photo on the page, must be a strong emotional or action shot to catch the attention of the audience.
What is a dominant photo?
Often placed just below a headline, this form of writing offers deeper insight and information.
What is a subheadline?
This section highlights activities that take place in the lives of students in and outside of school.
What is Student Life?
The ability to mark photos with names of individuals who appear in the photos.
What is tagging?
Introduces the story of the year and explains the yearbook’s concept. Includes the title page and the first spread(s) of the yearbook.
What is the opening?
Lines, tints, screens and textures that help emphasize specific areas within designs.
What are graphics?
Short bits of information that are provided on sidebars or as complimentary elements to the content on the page.
What are quick reads or infographics?
The inside front and back covers of a book, which can be printed on.
What are endsheets?
This type of yearbook structure is typically composed of Student Life, Sports, Academics, Clubs/Organizations and Portraits.
What is traditional?
This spread is at the back of the book and finishes the story of the year and brings the book closure.
What is the closing?
This technique is utilized on the surface of the cover to provide a three-dimensional or raised effect.
What is embossing?
Text accompanying a photo that adds information. Answers readers’ questions about the people, the action and/or the reaction in a photograph.
What is a caption?
This is the abbreviation for Double Page Spread.
The use of selected fonts to enhance the theme.
What is typography?
This type of spread has a different look/feel than other content spreads and dazzles readers with unique content and design.
What are specialty spreads/interrupters?
A unit of measurement in yearbook. There are six of these units in an inch.
What is a pica?
Introduces the reader to the page by summarizing the story of the page or highlighting its focus. Should use literary devices to be clever or eye-catching.
What is a headline?
This grouping of 16 pages is printed on a large sheet of paper, folded, cut and bound into a yearbook.
What is a signature?
Page of the yearbook that contains school name, publication name, volume number, year, address, and city/state.
What is the title page?