Sections
Covers all aspects of curriculum-related experiences
ACADEMICS
The main text, story or article. Also called copy. Stories come in a variety of formats and include facts, figures and quotes.
STORY
Capture the important moments when they’re happening; they show an activity or event in progress.
ACTION
Shoot from high to low angle.
BIRD’S-EYE VIEW
A period of time shortly after sunrise and shortly before sunset that yields a beautiful light.
GOLDEN HOUR
Dictated by budget and policy and can include business and/or recognition ads.
ADVERTISING
The large type designed to attract readers to stories and draw them into pages.
HEADLINE
Emotion, emotion, emotion.
REACTION
Tight close-up, eliminating wasted space around the edges.
FILL THE FRAME
CVI
Center of Visual Interest
Covers the activities of school groups, emphasizing the value of membership and experiences.
ORGANIZATION
Text blocks accompanying photos that add information. Captions answer readers’ questions about the photograph.
CAPTIONS
Group shots and portraits that provide a record of the school population and the membership of organizations and clubs
REFERENCE
Using things like doorways, trees and human arms, to accentuate the importance of the CVI.
FRAMING
The story of the year told through complete, balanced, relevant and dynamic verbal and visual content.
COVERAGE
Covers students, faculty and staff in portraits and feature stories that serve as the record of the school
PEOPLE
Typically short stories or groups of facts presented in a broad range of writing and design formats.
QUICK READS
Tell stories, show action and reaction, provide a variety of subjects and points of view.
PHOTOJOURNALISTIC
leads the viewer into the photo
LEADING LINES
A diagram or online tool used to plan content/coverage, deadlines and color.
LADDER
Section of a yearbook that covers activities in and out of school that directly affect the lives of students. Focuses on students as individuals.
STUDENT LIFE
An angle narrowly defines a topic, making specific verbal and visual storytelling possible.
ANGLE
Presents facts and figures, often poll and survey results, in a visual way that often includes illustrative art.
INFOGRAPHIC
Control of the background so unnecessary elements, like trees or people, don’t distract from the CVI.
SIMPLICITY
using crisp focus on the foreground, middle ground and background
DEPTH & LAYERS