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A 16-page by page listing of the book’s contents. Yearbooks are printed in signatures which are folded, stitched, and trimmed.
Signature
A verbal statement and a visual look which tie all parts of the yearbook together.
Theme
The story. Every spread has one. Copy can be written as a traditional block or broken down into different alternative styles.
Copy
Final page or pages of the yearbook where the theme is concluded.
Closing
Area of the yearbook connecting the front and back cover. Like the year, theme statement or logo, school name, city, state, book name, and volume.
Spine
Refers to both the topics featured on individual spreads and how those topics are highlighted.
Coverage
Outside of the yearbook which protects the printed page.
Cover
Elements such as rule lines, large initial letters, and special type treatments which enhance the books design
Graphics
A traditional yearbook is typically divided into sections like student life, academics, organizations, sports, and the referenc.
Sections
Refers to the page number and topic of a spread placed as a unit at the bottom of the spread
Folio
A line of large type used to gain the reader’s attention; the title of the copy or story. It introduces the topic and serves as a main point of interest on the spread.
Headline
Heavier sheets of paper which hold the pages of the yearbook to the cover. It may be designed with the table of contents or left blank.
ENDSHEETS
Short text used to tell the story of the photo
Caption
A spread used to separate each of the sections of the yearbook.
Division page
A ”mini theme” used as section titles.
Spin-off
The main areas where the theme concept is visually and verbally reported to the readers: cover, endsheets, title page, opening, dividers, closing and parting pages.
Theme Package
The center of the spread where two pages meet--never put faces or words here
Gutter
Another word for page number
Folio
A complete alphabetical listing of all the students, teachers, topics, and events covered in the yearbook.
Index
Page one of yearbook. It can include the following:
-Year
-Name of Book, Volume
-School Name
Title page
A theme-related content element such as a photo strip, a folio presentation, a listing or quote box that runs consistently throughout the entire yearbook. A whole-book link not only serves as a unifying element, but greatly expands coverage.
Whole Book Link
Eight pages or one half of a signature
Flat
A page by page listing of the book’s contents. This is used to organize and plan deadlines.
Ladder
Two facing or side by side pages in the yearbook (pages 2-3, 4-5, etc.)
Spread
The first two to four pages of the yearbook which include the theme.
Opening