BOOK STRUCTURE
This is the central idea of the yearbook that should be reflected throughout every page.
What is a theme?
This large type introduces the topic of a spread and serves as a major visual point of interest.
What is a headline?
Is this photo candid or posed?
What is a candid picture?
This identifies the who, what, where, when, how, and why of a photograph.
What is a caption?
Tyler only appears once in his portrait. What yearbook principle tells the staff they need to find more photos of him?
Rule of Three
This appears in the lower outside corners of pages and may include the page number, credits, section, or theme.
What is a folio?
An empty area of a spread that isn't covered by pictures or text.
What is white space?
Which photo is the dominant photo?
The largest photo on the page, which should be candid.
This is the storytelling text that appears on a yearbook page
What is copy?
A staff member asks: “Did you enjoy Winter Formal?” Is this open-ended or closed-ended?
Closed-ended
This organizational tool shows the yearbook page by page and helps staff track of deadlines.
What is a ladder?
This is a change in topic that stands out from the rest of the spread through design.
What is a sidebar?
Individual student photos grouped alphabetically by grade
What are mugs/portraits?
A story about the Homecoming game, a PAC event, or a Spring Break trip would be an example of this.
What is a feature?
The staff member asks: “What did you like about Winter Formal?”
What type of question is this?
Open-ended
a set of 16 pages and a set of 8 pages.
What is a signature and a multiple?
What is the middle fold where the pages are bound?
What is the gutter?
What is this entire two-page layout called?
What is a double spread?
A story focusing on one individual student's experiences, interests, and personality is called this.
What is a profile?
What's wrong with this spread?
The dominant photo should be a candid, not a posed photo.
This page separates major sections of the yearbook and follows the overall theme.
What is a divider?
A yearbook isn't full-color, but a small logo or stripe is intentionally printed in color. What design technique is this?
What is spot color?
A student already appears in their portrait. How many more times does the student need to appear in the yearbook?
Three times
What do you call the smaller line of text that provides more specific information beneath the main headline?
What is a subheadline?
This spread feels crowded and difficult to read. Name one design element that could help improve it.