Yelp History
Who is our CEO?
Jeremy Stoppelman
I help with Exposure and Conversion.
I allow business owners to create custom posts about updates, events, and more.
I promote posts automatically to followers on Yelp and in an email digest.
What product am I?
Connect
What are the 3 parts of an open call?
Intro
Value
Command
What piece of information do you need to get to avoid a follow up?
DM process
What is the first thing to show someone who is not familiar with Yelp?
LS 1
When was Yelp founded
2004
I’m one of the first things people will see on a business page.
Business owners can utilize me to put their favorites first.
What Product Am I?
slideshow
What structure should we follow after we get the 1st objection?
Empathize
Value
Command
How do you set expectations during the pitch?
Upfront Contract
How do we show someone how transactional Yelp is?
97%
Why was Yelp created?
Jeremy had just moved to SF, got sick and was looking for a doctor- he didn't have any friends or family to get recommendations from and he decided to create a site where people can get recommendations
I’m one of the most well-rounded products because I also show expertise, build trust and credibility, and give control.
I am composed of folders with different types of projects/services.
What Product Am I?
Portfolio
After we get a 3rd objection what should we be doing?
Ask an open ended question
Why is it important to dig into past advertising during qualifying?
To discover if they advertise at all, if they believe in advertising, and if they've spent money before
What do we show to give the DM/NDM fomo?
L2
What year did we hit 30 million in revenue?
2014
I help keep the attention on an advertiser’s page.
What Product Am I?
Removal of Competitor Ads
What are the 3 kinds of value we should be using?
Need Indicator
Pain Point
Compliment
What piece of information should you be getting from the dm to empower them that this program will work for them?
SIZZLE
How do we combat the objection "Yelp is all price shoppers"?
Fast Facts!
What year did we become a publicly traded company?
2012
I can be directed to place a call or visit a website.
I encourage potential customers to engage with me and turn into a lead.
What Product Am I?
Call to Action
What should be our SOLE focus of open calls?
Connecting with the business owner and getting them to a computer
What is the most important piece of information to get during qualifying?
need and roi (specific numbers)
What is the best way to storytell when showing a competitors page?
Talking through the activity of the business you are showing