Features
As part of a bundled profile upgrade, client can choose the order of the photos on their business page and have them rotate in "this" section of a Yelp listing?
Photo Slideshow
Basic CPC Product that helps increase exposure and are shown in the "Sponsored" section above organic search
Yelp Ads
Client's with Yelp Ads can show on the business pages of others in their category. What is this tactic referred to as?
Competitor Targeting
When did Yelp first launch?
2004
Client selects up to 6 category-eligible badges (out of more than 30) to show on their business page - allowing them to demonstrate certain things about their business. What are these badges called?
Business Highlights
Allows clients to promote Seasonal promotions, discounts, offers, product launches etc. on the Yelp Home Page, and business pages to consumers.
Spotlight
Client can create a "this" of their work by adding collections of images accompanied by custom descriptions and an optional RaQ button.
Portfolios
When did Yelp go public?
2012
If a client qualifies, a badge can be added to their business page(s) to indicate they have a valid credentials.
Verified Licenses
True or False: When searching on Yelp, every profile below the "Sponsored" section is a basic profile.
False
CRM used internally, also known as SFDC
Salesforce
Who is the CEO and Founder of Yelp?
Jeremy Stoppelman
Once enabled, Yelp users will see a button in search results for service industries and on the client's business pages (it will also display the response rate and average response time)
Request a Quote (RAQ)
A display ad campaign that leverages Yelp's first party data to create fully customized audience segments
to get in front of Yelp users off of Yelp after displaying a buying signal on Yelp.
Yelp Audience (YA)
Yelp partners with platforms (such as Placed, LiveRamp, and Cuebiq) to provide trusted, measurement of store visits, sales, and incremental lift credited to Yelp Ads. If our attribution is 1st party, what do we call our attribution partners?
3rd Party Attribution Partners
Name Yelp's Core Values?
Protect the Source, Be Unboring, Authenticity, Play Well with Others, Be Tenacious
With a profile upgrade, clients can choose to add THIS button on their business page.
Call to Action Button
Name the 3 types of profiles you can have on Yelp
Basic Profile, Branded Profile, Enhanced Profile
Ads displayed in search results with custom ad copy and one of two offer extensions (See Offer & Learn More). A click on the ad will direct users to a module on the client's business page called "From This Business."
Showcase Ads
What is Yelp's Mission?
Connecting people with great local businesses