General Yelp
What Year was Yelp Founded?
2004
I help establish trust, credibility, and expertise. What product am I?
What does BANTS stand for?
Budget, Authority, Need, Timing, Story
What is the goal of an open call?
To get someone to a computer
What % of people hire or buy from a business they found on Yelp?
83%
What year did Yelp IPO?
2012
What product displays business attributes such as "25 years of experience" or "luxury services"?
Business Highlights
I uncover past/current advertising when I am qualifying for this part of BANTS
Budget
What is the first step in handling an open call objection? (Hint: We use an acronym to help us remember)
Empathize, Value, Pivot
What % of Yelp Users make over 100k in annual income?
56%
What are the 5 values at Yelp?
Play well with Others, Be Tenacious, Be Unboring, Protect the Source, Be Authentic
Which product falls under both the exposure and conversion category?
Yelp Connect
What's an example of a question you can ask to uncover the business owners timeline?
"How soon are you able to take on new business?"
“So you can take on more jobs starting as soon as possible, right?
What are the components of a Pitch at Yelp?
Live Search 1, Fast Facts, Live Search 2, Success story, Yelp.com/Survey, BOA
62% of advertising revenue comes from this category
Services Categories
Who are the two individuals that founded Yelp?
Jeremy Stoppelman & Russell Simmons
What are any 3 free products a business owner can activate in their BOA?
Business Info, Photos, RAQ, Messages, Check-In Offer, Responding to Reviews
If a hair stylist business owner has 3 empty appointments a day and one appointment is $90 each - how much revenue are they missing in a 30 day month?
$8100
What are the power 3 questions?
Do you agree that consumers use Yelp?
Do you agree that people use Yelp in [geo] to find a [category]?
If we get you in front of these consumers and they click on your ad, are you confident they would choose you?
What % of Yelp Reviews are 3+ stars?
76%
What is the name of Jeremy Stoppelman's dog? (hint - you may see this on some accounts in SFDC)
Darwin
How much is comp for a $10 a day plus UP w/ VL?
2.58
What are 3 different ways you can ask for a need for a PLAH business?
Bonus* What's PLAH?
Professional, Local, Automotive, and Home Services
Exactly how many new clients/customers/patients can you handle per week?
Last week how many empty appointments/tables did you have?
How many more could you take on without degrading your service/product?
What does the average customer spend in a visit?
How often do your repeat customers/clients come in?
What's the formula for selling a success story?
-Length of time advertising
-Business before ads
-Results from advertising OR features utilized to reach goals (depending on if you are sharing a competitor's page or advertiser performance screenshots)
-Why they continue to work with us
82% of users say they're more likely to choose a business that has what on their Yelp page vs a business that does not have this?
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