Promos
Before offering a promo, what should an AE always check first?
What is Salesforce eligibility.
This feature lets people message a service business directly with request details.
What is Request a Quote.
When are Yelp advertisers billed?
What is On the 1st of the month and anytime they reach their billing threshold.
What does BANTS stand for in the qualifying flow?
What is Budget, Authority, Need, Timeline, Story.
What percentage of Yelp users hire or buy from a business they found on Yelp within a week?
What is 82%.
This promo gives the business additional ad budget for the first 3 months as long as they maintain their ad spend.
What is Graduated Boost.
This feature lets a business highlight what makes them unique using small icons on their page.
What are Business Highlights.
Where can a business owner track their billing threshold?
What is The Billing tab.
What is one “Story” question an AE can ask?
What is “What makes you stand out from other [category]?” or “What do you specialize in?”
How many new requests for projects and other messages are sent to businesses on Yelp every day?
What is Over 85,000.
This promo gives the business a set amount spread over the next 6 months as long as they maintain ad spend.
What is Bonus promo.
This feature lets a business choose a button that drives calls, messages, or website visits.
What is Call to Action.
True or False: Thresholds are the same for every business.
What is False. Thresholds vary by account.
What is one “Need” question an AE can ask?
What is “What kind of jobs or customers do you want to be getting more of?”
What percentage of people on Yelp compare businesses before making a decision?
What is 96%.
This promo covers the first portion of charges, then the business begins accruing charges after it is used.
Who is Upfront Credit.
This feature blocks competitor ads from showing on the business’s page.
What is Removal of Competitor Ads.
What should an AE say when asked how much the threshold will be?
What is “Thresholds vary by account, but we can check your Billing Tab together for details on what yours will be.”
What is one “Budget” question an AE can ask?
What is “What have you been doing to bring in those extra jobs or customers?”
Businesses with Yelp Ads get how many times more leads?
What is 4x more leads.
When explaining an upfront credit, what must the AE make clear happens after the credit is exhausted?
What is The business will begin accruing charges for subsequent ad clicks.
This feature lets service businesses showcase project photos and detailed descriptions of their work.
What is Portfolio.
What should the AE reinforce about the monthly total when explaining billing?
What is "The monthly total will never exceed the selected monthly budget."
What upfront contract question helps the AE identify blockers before pricing?
What is “Assuming you see yourself making money through Yelp, is there anything that would prevent you from starting the program at the end of the call today?”
When shown two businesses side by side in search, what percentage of Yelp users said they’d choose the business with Upgrade Package features over the one without?
What is 94%.