Younger Generations + Learning Styles
Which generation uses TikTok and other social media to learn about benefits?
Gen Z
About how many workers said they don't feel confident about voluntary benefits?
Around 40%
How can employees make benefits easier to understand for younger workers?
Use short videos or social media posts
Which generation is more likely to use AI tools to learn about benefits?
Millennials
Once employees understand voluntary benefits, how do they feel about them?
They think they're valuable
Why should employers change how they communicate about benefits?
Different age groups learn in different ways
Name one social media platform mentioned in the article.
TikTok, Instagram, Reddit or YouTube
What are voluntary benefits?
Optional benefits like pet insurance, legal services OR supplemental health coverage (vision & dental)
What must employers make sure of when sharing benefits info online?
True or False: Most Genz workers feel very confident about their benefits.
False
What do most employees still rely on to learn about benefits?
Traditional HR materials and informational sessions
What is one technology employers can use to help explain benefits?
AI assistants or chatbots
What problem can happen when using social media or AI to learn about benefits?
The information might not always be accurate.
Why is it important for workers to understand their benefits?
So they can make better choices and get full use from their job benefits
How does good communication about benefits help employers?
It helps attract and keep good workers