SIS
Social Influence
Learning
100

What is the variable that a researcher manipulates in an experiment?

Independent Variable (IV)

100

What is it called when people adjust their behaviour to match a group?

Conformity

100

Which psychologist discovered classical conditioning through experiments with dogs?

Ivan Pavlov

200

What is it called when variables are defined in specific, measurable terms?

Operationalisation

200

In Milgram’s experiment, what percentage of participants delivered the maximum 450-volt shock?

65%

200

Give an example of positive reinforcement.

Any correct example, e.g., receiving praise for completing homework

300

In an experiment on the effect of music on study performance, identify one extraneous variable.

Lighting, fatigue, prior knowledge, or noise level (any correct example)

300

What type of social influence explains why people conform because they believe others are 'right'?

Informational Social Influence

300

Little Albert was conditioned to fear a white rat. What principle explains why he also feared rabbits?

Stimulus Generalisation

400

Explain why a double-blind procedure is used in research.

To reduce bias from both participants and researchers

400

Name the three components of the ABC model of attitudes.

Affective, Behavioural, Cognitive

400

What are the three steps of systematic desensitisation?

Relaxation training, creating an anxiety hierarchy, gradual exposure paired with relaxation

500

A study finds that the mean stress score = 40, but scores range from 5 to 80. What measure of dispersion shows how spread out the scores are?

Standard Deviation

500

Compare compliance, identification, and internalisation as types of conformity.

Compliance = public change only, short-term; Identification = change in presence of admired group, mid-term; Internalisation = private and permanent change, long-term

500

Differentiate between negative reinforcement and punishment.

Negative reinforcement removes an unpleasant stimulus to increase behaviour; punishment decreases behaviour by adding or removing a stimulus

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