Zegna History
Zegna Fabrics
Zegna KPI
Animals
Geography
100

Ermenegildo Zegna was and still known for this industry before it became the Italian luxury menswear

What is Textile/Fabric?

100

Best selling all season wool made with award winning Merino Wool from Australia

What is Trofeo?

100

The only KPI you can guarantee 100% or more at any given time to better remember the customer on their next visit

What is Note?

100

Animal that roams wild in the Andean mountains in Peru, produces the rarest fiber in the world

What is Vicuna?

100

By area, it's the largest country in the world that has a red, white, and blue flag

What is Russia?

200

Name of the third generation of the Zegna family member to enter the business and became the CEO of in 1997

What is Gildo Zegna?

200

Water repellent fabric made with 100 percent natural all-season wool that delivers breathability and comfort in Zegna's tailoring line

What is Micronsphere?

200

In order to achieve this KPI, you need to be the preferred Client Advisor of the customer on Z2C

What is Activation?

200

The only male in the entire animal kingdom to give birth

What is 'Sea Horse?'

200

The smallest and shallowest of the world’s five oceans is this one.

What is the Arctic?

300

The year Italian luxury fashion house Zegna was founded by Ermenegildo Zegna

What is 1910?

300

Zegna's unique textile innovation with lightweight and wrinkle-resistant properties

What is high performance?

300

Metric used to understand the average number of products customers are buying in any given transaction

What is UPT? units per transaction?

300

This animal is known to lay the largest egg and also have eyes larger than its brain.

What is Ostritch?

300

Established in 1993, this natural territory covers around 100 km² across the Biella Alps in Northern Italy.

What is Oasi?

400

at a $500 million valuation, Zegna Group acquired an 85% stake in this New York City-based luxury fashion brand on August 2018

What is Thom Browne?

400

intelligent outerwear fabric to adapt to all weather conditions by expanding and contracting in response to external temperature change.

What is elements?

400

Metric calculated by number of customers divided by traffic

What is conversion?

400

This animal has 3 hearts

What is Octopus?

400

Despite the small geographical size compared to China, it is twice the size of Texas. The most prized and beautiful cashmere comes from this region

What is Inner Mongolia?

500

Founded in 1910, this Zegna Wool Mill became the backbone of the company’s development and is renowned internationally for the world’s finest textiles.

What is Lanificio?

500

Italian word for 120,000, indicates the meters of yarn in 1 kilo of wool, which is equivalent to the distance between Milan and Trivero. 

What is Centoventi Mila?

500

new KPI that measures the # of units purchased by a unique customer over the calendar month

What is UPC?
500

Best endurance runners on the planet that can outrun all other animals on land 

What is Human?

500

You’re standing on the surface of the Earth. You walk one mile south, one mile west and one mile north. You end up exactly where you started.

What is the North Pole?

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