Zenput Technical
Who's Who
Zenput Competition
BDR Centric
Target Audience
100

Zenput is comprised of 2 components: 

A ____ Application and a ______ Application


Web

Mobile

100

Whose go to late night snack is milk and chips?

Alex

100

Whose focus is supporting small-scale operators at the store-level?

Jolt

100

What kinds of questions should you always be asking prospects to keep them talking and engaged?

Open-ended questions

100

Within the hierarchy models of our target audience, generally which titles are considered to END USERS and are appropriate to call only when gathering information?

Franchise Business Consultants

Regional Managers

District Managers

Store/General Managers 

Director of Ops (but only on the franchise operations unit within the brand corporate model)

200

What 3 Bluetooth Thermometers do we integrate with?

Cooper Atkins

ThermoWorks

SmartSense

200

If this person had a dedicated emoji, it would be a rainbow. Who is this?

Nicole

200

Which two competitor's platforms were built more for the field than the field & store?

Rizepoint

IAuditor

200

Which industry did we used to work with but want to stay away from now?

CPG (Consumer Packaged Goods)

They usually want to use Zenput to oversee that their goods are tracked at the locations they are sent to. They do not own these locations so it is not a good use case for us

200

Within the hierarchy models of our target audience, generally which titles are considered to be the DECISION MAKERS that we ultimately want to be setting demos with?

CEO/Owner

COO

VP of Ops

Director of Ops (but not on the franchise operations unit within the brand corporate model)

*Sometimes manager of ops on the franchise side

300

Our solution uses _______ to distribute Tasks and Projects to the right individual



the hierarchy

300

Whose middle name is Augustine? 

Luke

300

Which competitor receives most of its revenue from its scheduling capabilities?

Hotschedules

300

What are the 4 main differentiators that set us apart from our competition?

(Hint: Nikki went around the room and asked this question in our last QBR)


Supports all of your processes

A complete picture, from the field to your stores

Really easy to use

Enterprise scale and security

300

Within the hierarchy models of our target audience, generally which titles are considered to be INFLUENCERS that can persuade the decision makers.

Marketing

IT

QA

*sometime manager of ops on the franchise/company owned store side

400

What is a FORM used for within Zenput?

A FORM is the mechanism to collect the actual information, for example, a questionnaire or checklist 

400

Who can be bribed with Taqueria Del Sol or salted caramel ice cream?

Zoe

400

Which competitor translated their Redbook biz into digital?


Hotschedules

400

When qualifying inbound leads, if location count is under 10, what is the minimum pricing that they need to be aligned with or open to before you can set the demo

$6,000 minimum with a $1,500 implementation fee

Total $7,500

400

BELOW THE LINE titles within our targeted audience? (3 examples)

What 3 things do they care about?

Examples of this are Director of Ops, Managers, Regional Leaders

How this solution will directly impact their daily lives. 

Features and Capabilities 

Usability of the solution (is it easy to use) (will their store and field teams be able to learn and use it quickly and easily)

500

What is the difference between a TASK and a PROJECT in Zenput?

A TASK is the assignment of a request to a single individual or location for something to be done, for example, take a picture or complete one of the forms we have created (key- singular)

A PROJECT is the assignment of a task across many individuals or locations (key- multiple)

500

Who goes out of their way to pick dandelions?

Fins

500

Which competitor is expensive and built for enterprise, but has a very old school, non-intuitive design?

Reflexis

500

When qualifying a lead/contact. What 5 things should you ask/confirm? 

(Assuming they have over 10 locations)

Confirm how many locations they oversee/operate

Are they using tablets currently or plan to use tablets in the future?

Do they have wifi in their stores?

What process, system or platform are they currently using to manage their operations?

After reiterating what we do, what are they most interested in/what is their pain point? (so we can specifically address this in the demo and/or to determine if we are a good fit)

*You can ask how they heard of us too

500

ABOVE THE LINE titles within our targeted audience? (3 examples)

What 3 things do they care about?

CEO/Owner, COO, and in some cases VP of Operations.

Make Money

Save Money

Mitigate Risk (Keep me out of jail!)

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