CushWake History
Who is the CEO of Cushman & Wakefield?
Michelle MacKay
What does ILS stand for?
Internet Listing Service
Name one of Zillow's Co-Founders (hint: also a founder of Expedia and Glassdoor)
Rich Barton. Lloyd Frink
True or False: The Enhanced Package includes webiste links?
True
Who is the President of CushWake Multifamily Asset Services?
Woody Stone
Which ILS was aquired by Redfin in 2021?
RentPath
What year did Zillow Rentals launch it's first national ad campaign?
2024
Name two advantages of Premium vs. Enhanced Package.
Increased impressions, increased sponsored Ad exposure, Meta & IG sponsored ad re-targeting, monthly renter emails, FREE 3D tours/photos
What year did CushWake acquire Pinnacle Property Management Services LLC?
2020
Which ILS has the current largest Renter audience?
Zillow! (37.7 Million Unique Renters in June 24')
Who is the CEO of Zillow?
Jeremy Wacksman (as of August 2024)
When you upgrade to Premium or Premium Plus Packages, what KPI/metric will improve the MOST?
Impressions & Web Referrals
Who has the longest tenure with CushWake Marketing?
Alex McGhee (13 years!)
Who is the Zillow Rentals mascot?
Fred (the dog)
How many miles is the targeting radius of Zillow Sponsored Ads?
15-miles radius around the property
What year did we start our Multifamily partnership together? (Zillow & Pinnacle)
2014
What month in 2024 did Zillow Rentals hit the largest rental audience ever recorded by any platform?
June 2024 - 37.7 Million Unique Renters in June 24' (according to ComScore.com)
When did Zillow start it's Multifamily Business (AKA, Rentals)
2014
How does Zillow deliver renters to your property (what forms)?
Emails, phone calls, website referrals