First Call
ALM can be broken down in to these 3 words.
What is Appointment, Location, Motivation
"I want to offer $50,000 under list price so I know I'm getting a good deal."
"List price isn't what we use to determine value. Let's take a look at the comps to see what the value is. I will put together a customized offer strategy for you on this home and give you some options on how we can be aggressive in getting you a great deal"
"Oh, I already have an agent"
"No problem, are you married to them or do you like to keep your options open?"
What is the target "Met Rate"?
What is 45%
How long is a default My Agent connection?
6 months
How many buyers bought with another team since July?
What is 20.
"I won't be able to come to town to see this home for a month. Will it still be available?"
"I'm happy to do a virtual walkthrough with you, where I tour the home on video with you and walk you through it. If you like the home, we can talk next steps. Are there other homes in this area you're interested in?"
"Can I actually call you back later, I'm in a meeting?"
“We can definitely talk later! Obviously you are pretty busy, and I don’t want to call at a bad time again, so do you want me to call you back at 1pm today or would 5:30 after work be more convenient?”
What is the target "Show Rate"?
What is 30%.
If you don't respond to the agent connection planning text and are not a "high performer", what will your default connection count be?
0
Our main, and sometimes only, value to the connection before meeting is this.
What is a professional door opener.
Client met you for a showing, and has now ghosted you for 5+ days
"Are you ok?"
"No worries if the timing wasn't right, or things changed for you - where should we go from here?"
"It looks like you haven't worked with buyers in this area nor price range, I'd like to shop around for agents with more experience"
"I am very familiar with what it takes to help buyers win here, and in the unlikely event that issues arise, I work very closely with a team that has experience with all areas and price ranges. Regardless of price point and market, I am dedicated to providing excellent service and helping you find the right property. I focus on understanding your needs, conducting thorough research, and using my market knowledge to ensure a smooth buying process."
This team's average time to convert so far in 2025.
What is 83 days.
How often did a buyer look at a house for it to be considered "specific home interest"?
10+ times in 7 days
After setting the appointment, what other two questions should you ask?
What is "what piqued your interest on this home specifically?" AND "Are there any other homes on your radar we could go see as well?"
"I'm not sure I'm ready to commit to working with you as my agent"
"The commitment we are asking for is non-exclusive and can be ended at any time. This is required for us to enter the home together. Of course I'd like to be the agent that hands you the keys in the driveway one day, but if you're ready to look at homes, this is our first step. While we look at the first home or two together, you can decide if I'm the right fit. How does that sound?"
"Wait, I thought I was going to talk to the listing agent, that's not you?"
"I'm a buyer's agent and help represent the buy side of this transaction. The listing agent is hired by the seller to help sell their home for the maximum return. I'll help make sure you get a good deal and use my expertise to make sure you find the right deal. How long have you been searching?"
The HIGHEST conversion rates happen when you show a client 3 different homes within this many hours.
What is 72 hours.
How long was a re-engaged buyer off Zillow before returning?
14 days
What are three key elements of a strong Golden Text?
1) Stating your name and brokerage
2) Reminding the buyer that Zillow connected you
3) Confirming the tour location and time.
"I'm going to hold off due to these interest rates"
"We cannot predict how interest rates will fluctuate, but there will be more competition with lower rates. I'm just curious, what got you thinking about moving in the first place?"
"Our last agent gave us some of their commission. Are you willing to do that too?"
"There are generally two kinds of agents: discount agents and full service agents. I am really proud to offer my clients a full service experience. It sounds like you might not have had that before, so I'm excited to show you the difference if we do both decide to work together."
Target "High performer" conversion rate for connection allocation
What is 5%
What is Zillow's vision of an integrated transaction and why does it matter?
We believe in a seamless experience for buyers where they can find a home, finance with Zillow Home Loans, and close with Zillow all in one place with the agent front and center. This is important because it will help keep people using Zillow, and help you have clients for life.