Customized Book Chapter
Which steps are part of the “Development” stage of the new Product Process?
Resource Preparation, Major Body of Effort, Comprehensive Business Analysis
Drawbacks of concept/ market testing
Time consuming & costly
The characteristics of the product are dependent variables (true/false)
False, they are independent variables
What is the main competitor of the Super Bock called?
Sagres
What is "accelerated product development (APD)"? Name one chance and one possible drawback of this method.
Speeding the product in the market.
Chance: First to serve the target customer group Drawback: Loss of quality
What is "conjoint analysis"
a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service
What is saturated design?
When the respondent answers the minimum number of conjoint cards to enable estimation (at least as many cards as parameters)
What does the "cannibalization effect" mean?
A reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer