Country
Geography
Character
Food
English
100

I

Pen or Pencil! 


100

Name the commercial strategy used in this ad:


Ethos / Credibility: 

We trust doctors, so these earplugs should be trustworthy. (But who is that guy anyway? Is he really a doctor???) 

100

When someone is feeling sick, we might say they're feeling under the... 

Weather


100

Good or Bad English? 

When you don't understand: 

One more please. 

Bad English! 

When you don't understand, say 

"Once more please" or "One more time, please." 


100

Talk about your favorite food.

Nice job! 

200

What's this? 


A blender


200

Name the commercial strategy used in this ad:


Pathos / Emotion

Two beautiful women are giving each other gifts and look so happy. Perhaps if you buy gifts from Ulta, you'll make someone very happy. 

200

When you're very rich, people might say you're ________ of __________.  

made of money! 


200

What is Yumi Ishikawa's job?

She's an actress


200

Talk about your favorite entertainment. 

Examples: music, movies, tv, etc... 

Good job! 

300

It's a kind of machine.

It's very useful for heating up leftovers. 

It's usually found in the kitchen. 

What is it? 

A microwave


300

Name the commercial strategy used in this ad:


Logos / Logic: 

By showing how effective the product is and using a fact or figure (2x more absorbent), they are trying to make a logical statement. 

300

I felt like a _______ in a ______  ______ when I went to Mandai the other day. There's so many interesting things there! 

like a kid in a candy shop 


300

Good or Bad English? 

How do you spell _______? 

Good English! 


300

Talk about your favorite teacher(s).

Good job! 

400

What's this? 


A toaster

400

Name three things which usually appear in an Ethos commercial or advertisement. 

*HINT: Check your Commercial Strategies worksheet!*

> Trusted figure

> Trusted brand or symbol

> Support from a famous person

> Famous/Trusted Characters and Cartoons

400

Many students have a ________ ______ ______ _______s right now. There's always so much homework, club activities, and of course tests. 

a lot on their plates


400

In the news article, "Hidden Camera in Hotel Room Films Family," where was the camera hidden in the room? 


In the smoke detector. 


400

What's your favorite season? 

Well done! 

500

What's this? (2 words)  


A plug outlet

500

Name three things which usually appear in a Logos commercial or advertisement. 

*HINT: Check your Commercial Strategies worksheet!*

> Facts and Figures

> Statistics 

> More for your Money

> New and Improved 

500

Americans are very direct or straightforward. They sometimes say that Japanese people ______ _______ ____ _______ too much, and should just say what they mean. 

Beat around the bush


500

Remember the vocab? 

To say sorry: 

He a~~~ to me for breaking his promise. 

apologized 

500

What's your strength or "strong point"? 

Awesome! 
600

It's a kind of tool. 

It's used to check students' learning.

It's often found at schools. 

It's usually on paper. 

a test

600

Remember the ad? 

Name at two strategies used here, and explain WHY.  

Here is a serious question. “Sarah spends half of the time that she’s up doing housework and spends two-thirds of the rest of her time in taking care of her younger sister. Also, it takes three hours to go to and from school. How long can she study in a day?

If she gets up at 6, and goes to bed at 10, she can only study for 30 minutes every day. Going to bed at 10 is not good for her health though.“

The International NGO group, Save the Children, raises money for a lot of children like Sarah.

Logos/Logic: The ad calculates how much time Sara has to study every day. It shows that Sarah is too busy for school and learning. 

Pathos/Emotion: It's a sad story, meant to make you feel sorry for children like her.

600

500,000 yen!!??? 

This dog costs ___ ___ ___ ___ ___ ! 


costs an arm and a leg! 

600

Remember the vocab? 

To feel angry or upset at a situation or treatment. 

The teacher was f~~   ~~ with the rude, misbehaving students. 

fed up! 
600

What do you think is the most useful invention? 

AMAZING! 

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