Athlete Visibility
What percentage of media coverage is dedicated to women’s sports?
4%
What sport dominates sponsorship deals in Canada?
Hockey.
What campaign united Canadians during the 2010 Vancouver Olympics?
"I Believe" campaign.
What is one stereotype perpetuated by media about female athletes?
Focus on appearance over performance.
Which fast-food chain featured Sidney Crosby in a popular commercial?
Tim Hortons.
Name the Canadian swimmer who has received significant media coverage for her Olympic achievements.
Penny Oleksiak.
Which digital platform helps athletes create the most sponsorship opportunities?
Who scored the iconic "Golden Goal" during the 2010 Olympics?
Sidney Crosby.
What mental health issue can arise from athletes maintaining a curated online persona?
Stress or pressure leading to mental health struggles.
Name the Netflix series that showcases the pressures of high school football in Texas.
Friday Night Lights.
What is the main tool athletes use to control their narratives outside of traditional media?
Social media
Name one of Bianca Andreescu’s major sponsorships.
Nike or Rolex.
Name one Indigenous athlete whose media representation promotes inclusivity.
Carey Price
What is one challenge of social media for athletes?
Cyberbullying or misinformation.
What is the name of the basketball movie starring LeBron James?
Space Jam: A New Legacy.
Which Paralympian faced disparities in visibility compared to Penny Oleksiak?
Aurélie Rivard.
How much is the NHL’s broadcasting deal with Rogers worth?
$5.2 billion.
: Which Canadian athlete is celebrated for both Olympic achievements and mental health advocacy?
Clara Hughes.
Which bias is often present in sports commentary?
Racial bias.
Which Canadian rapper is famously associated with the Toronto Raptors?
Drake
How many Canadians say they would watch more women’s sports if they were televised?
60%
What economic disparity results from the commercialization of sports?
: Unequal athlete development and training facilities.
Name two international events that significantly influenced Canadian sports culture.
2010 Vancouver Olympics and 2019 NBA Championship.
What is one example of a study highlighting gender bias in sports media coverage?
Kane (2013), “Gender Bias in Media Coverage.”
What popular movie franchise features a fictional boxer named Rocky Balboa?
Rocky.