Attention Span
Definition of Attention Span
What is the measured time that someone can focus on one thing without becoming distracted?
Facebook causes what type of mental health issues
What are stress, anxiety, ADHD, and depression?
A company that uses algorithm-based inferences based on the users to directly market to certain users
What is Facebook?
Notifies you of new comments, likes, friends' birthdays, and recommended people
What are notifications?
The average advertisement time
What is 15 seconds?
The time it takes for your brain to switch from two activites
What is Switch Cost?
Effects of consuming fake news
What is paranoia and distrust?
Most common types of fraud
What is romance and investment?
(770 million dollars was lost to these two types of scams in 2021)
What is Facebook Marketplace?
The ability to identify what the message, brand link, and product being showcased
What is Ad Recall?
Types of attention
What are Sustained Attention, Selective Attention, and Divided Attention?
Facebook is addictive because it makes us feel ______, which in return boosts our _______
What is in control and confidence?
Facebook has 10 million business users who use it as a what type of platform
What is advertisement?
When posts are shared with friends, it's more likely to be accepted because it's coming from someone we trust, this is called our _____ circle.
What is inner?
There is a 19% increase in memory encoding when consumed on what type of device
What is a phone?
Notifications, Social Media, and/or other digital factors
What are Digital distractions?
Most of the content on Facebook is meant to engage you by giving you a..
A strong emotional reaction
More people turning to Facebook for news impacts this type of media
What is journalism?
When events and information constantly being posted on Facebook, people often feel ____ when they aren't on their phone.
What is FOMO?
Companies boost ad recall by designing content that quickly grabs attention, showcases the product early, and works across screens, especially on platforms like this
What is Facebook?
The decrease in attention span over the course of 8 years for any digital screen
What is 2 and a half minutes to 47 seconds?
In 2018, Southeast Asia's military used Facebook to spread hateful propaganda and fake news to incite hate towards a Muslim minority, and then used this to justify the genocide of Rohingya Muslims
What is the genocide in Myanmar?
It's estimated that Facebook is to make 120 billion dollars from investing in physical infrastructures, providing internet access to which "economically unattractive" areas
Constantly experiencing like-minded people who validate your beliefs, creating a sense of community and belonging
What is Echo Chambers?
Ads often rely on visuals rather than detailed information because they are frequently viewed without this.
What is sound?