063 Business Overview
Holiday Trivia
100

What is the dollar variance between Stok and Starbucks when considering the $ sales per store per week

$70 (Stok velocity is $262.75 to Starbucks at $192)

100

Calendar used to count down the days leading up to Xmas?

Advent calendar

200

What are the two Brands/Subbrands that are growing $ and HH's in the double digits over the last 8 weeks?

Stok & Starbucks Iced Coffee

200

Xmas decoration once made from real silver?

Tinsel

300

Stok Cold Brew Espresso was the #1 launched SKU this year, what item ranks #2?

Stok Decaf Unsweetened

300

Which country started the practice of putting up an Xmas Tree?

Germany

400

Together in the LT8 weeks Stok and Starbucks equated to $10.1 million in sales, what is the total sales of the next 9 brands combined?

$3.7M

400

Xmas in Japan...What food is typically on the table?

KFC Chicken

500

The average repeat rate is 26% - which 5 brands have higher than average repeat rates? Bonus points if answered in order of highest to lowest

(Stok 34.8%, IDIC 34.1%, Starbucks 31.8%, Seattle’s Best Coffee 30.5%, LaColombe 28.4%)

500

Where did Buddy the Elf get his name? 

Brand of diapers he was wearing when he arrived at the north pole